Getting Started With Gamification

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getting started with enterprise gamification

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12 steps to deploy gamification in the workplace

Charlie Besecker | 720.220.6556 charlie@iactionable.com

It’s all about data

It’s all about feedback

It’s all about competition

It’s all about visibility

What is Gamification

It’s not about fun, it’s about feedback.

Gamification is the use of game mechanics [points, levels, leaderboards, achievements, goals] in non-game

applications to drive desired behavior.

At IActionable, we focus on Gamification in the workplace.

Set Your Goals| Step 1

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COMPANY ECOSYSTEM

What cultural change will Gamification be designed to drive?

APPLICATION USE

What is the maturity of application use?

IActionable Success Continuum

Engagement Training

Competition

Feedback

Productivity

Compliance

Adoption

Visibility

Actionable Data

Select a Vendor| Step 2

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It’s all about your goals

Methodology

Focus Interaction

CostBackground

Technology Track Record

Experience

Metric Mapping | Step 3

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DO

Be realistic about goals and expectations.

DON’T

Project your wildest performance dreams.

Organizational Demographics | Step 4

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Game Mechanics & Workforce Age

20-24 25-34

35-44 45-54

55-64 65+

Desire Incremental Recognition

Desire High Level Goals

Desire Real Time

Feedback

Organizational Culture| Step 5

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NOT ONE SIZE FITS ALL

Don’t design a competition engine for a collaborative

company culture.

Bruce Tharp, Haworth – Four Organizational Culture Types

Incorporate Incentives | Step 6

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VIRTUAL GOODS OR TANGIBLE REWARDS?

Determine if Gamification be used automate existing incentive programs before

the design stage

Use tangible rewards carefully and sparingly

Initial Game Design | Step 7

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Point System

Leaderboard

Employee Actions

Profile

Installation & Configuration| Step 8

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SET IT ALL UP

API and Platform integrated and set up according to

metric mapping and silent deployment.

Silent Deployment | Step 9

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If you can’t measure it, you can’t improve it.

Run the designed Gamification model without the user interface to develop baseline metrics for existing behavior.

NOT ALWAYS EXPECTED RESULTS

Account for who ranks where in silent

deployment

Design Adjustment | Step 10

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Adjust• Tweak rules

based on measured results

• Add/remove mechanics as needed

Measure• Watch for

expected improvements

• Guard against loopholes and unintended consequences

Make pre-deployment adjustments

Are baseline metrics as

anticipated?

Progression Strategies | Step 11

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Game progression goes beyond basic leveling

Value and Purpose of the

GameProgression of

Game Difficulty

Rules and Parameters of

the Game

Engage! | Step 12

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NEVER STATIC

Gamification opens up entirely new visibility and

data – use it.

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“If you are looking for a gamification app to help drive adoption and focus on delivering results, IActionable should be the first one

you call”

- IActionable Project Manager, Fortune 50 Organization

Charlie Besecker | 720.220.6556 charlie@iactionable.com

Why IActionable• Only gamification company exclusively focused

on the enterprise.

• Only gamification technology built from the ground up for the workplace.

• The most cost effective complete gamification solution.

• Fastest time to deployment and time-to-value.

• Highest customer retention rate. IActionable

What Our Clients Say“Gamification is now driving overall sales

strategy”

“The ROI was real and immediate”

“We’re already considering it for other areas of our business”

“It’s been amazing to see how Engage’s gamification ranking capitalized on the natural competitive spirit of our sales reps”

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What Our Users Say

“Competition Done Right”

“I’m talking about job metrics like it’s fantasy football”

“Engage your sales force by making daily actions fun and competitive. So far I love it.”

“It literally makes me want to punch my screen”(Not all low performers love it)

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What Researchers Say

“IActionable intends to move gamification from simply automating an incentive system to

establishing a truly data-driven approach to employee contribution and indicators of

success”

“IActionable is attacking the gamification opportunity from a different background to some of the leading vendors in this emerging market”

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