Getting More Customers Using Mobile Marketing

Getting More Customers Using Mobile Marketing

Tuesday, May 14, 13

Agenda

Why Mobile Marketing?

How Customers Use Smartphones

Mobile Websites Vs. Apps

How To build a Mobile Website

Questions

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Why Mobile Marketing?3

Text

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70% of all mobile searches result in

action within 1 hour.(Source: Mobile Marketer)

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74% of consumers will wait 5 seconds for a

web page to load on their mobile device before leaving the site.

(Source: Gomez)

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81% of local searches on a mobile phone

result in a phone call.(Google, 2012)

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2014 Mobile internet usage is projected

to overtake desktop internet usage. (Source:Microsoft Tag)

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These are your customers

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Mobile is not a fade its here to stay

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How Customers Use Smartphones11

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What is a Smartphone?A smartphone is a device that can:

• Make Telephone Calls• Browse The Internet• Use Apps• Take Pictures• Record Video

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Desktop Website

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Desktop Website On Mobile Phone

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Mobile Website

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Taking Action

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Mobile sites Vs Mobile App17

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A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & easy to make contact Be available 24/7 & anywhere

What is a Mobile Website?

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Examples Of Mobile Website

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Examples Of Mobile Website

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Examples Of Mobile Website

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Click to call

A “click to call” button or link on a mobile or smartphone website can mean the difference between getting a customer to call or losing them forever.

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Mobile Offers & Loyalty Discounts

Offer free gifts, discounts & incentives

Create a campaign, broadcast it, and

experience an immediate increase in traffic!

Keep customers engaged & coming back

Sample

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Directions

Customers look for businesses that are local.

Click to Map allows them to get turn by turn directions to your location.

When clicking on the map button it will open up the GPS/Map on their phone and lead them to your location.

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Contact Form

Allows companies to engage users and capture information on location

Provides an instant and secure contact capture form to acquire new customers anytime, anywhere

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QR Codes

A QR code is only as good as it’s landing page…

SMART QR Codes:

• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!

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Build A Mobile Website

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Reasons To Go Mobile

#1 You risk losing business if you don’t have a mobile site

#2 Customers take action on mobile-friendly sites

#3 Customers expect mobile from your business

#4 You are loosing money

#5 Your competition is doing it

Increase leads and sales for your business

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“It is not the strongest business that

survives, or the most intelligent, but the

one most responsive to change”

– Sterling McKinley

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Why you need to be Mobile?

If your business isn’t optimized for mobile, it might as well be invisible.

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How To Contact Me

SterlingMcKinleyspeaksMckinleyMediaGroup

MckinleyMediaGp

Call: 410-630-1287 Ext.1Email: sterling.mckinley@gmail.com

SterlingMcKinle

Tuesday, May 14, 13