Getting down to business with social media for flooring dealers

Getting Down to Business with Social Media

Becky McCray

http://is.gd/GAPsocial

1. Small Town Style

2. Recommended Tools

3. Finding the time

Roadmap:

1. Small Town Style

http://is.gd/GAPsocial

“Give customers something they’ll hold onto until they’re ready to buy.” • Jim Henderson, Carefree Carpets,

Charlotte, NC

Provide valuable information

Be yourself. Use your own voice.

Use a variety of media and styles.

Speak naturally online

Talk less about you and more about them.

Boost your local community.

Talk about your people.

Be a social media mirror.

Follow smart people.

Listen more than you talk.

Learn from others online

2. Recommended Tools

http://is.gd/GAPsocial

Recommended social media tools

Blog

Video Face book

Blogging

What to talk about on your blog

Products Design inspiration Installation

Cleaning Myths Problems to avoid

Posterous WordPress

Tumblr Blogger

Picking the right blogging serviceWhat you say is more important than where you say it.

Use email to deliver blog posts

MailChimp

Video

Your TV commercials

Video created by brands you carry

How-to videos from YouTube

Borrow good video from others

What to show on video

How to use video to promote your small business

Your people

Customers’ solutions Demos

Your community Experts

Sketch a plan

Keep videos short

Keeping video simple

How to do simple videos

How to do simple videos for your business

Start with the camera you

have

Prepare and pick the right

spotUse a tripod

Shoot more than once

Edit with your existing

software

Share and distribute video

YouTube Your Blog

Facebook

Facebook

Recommended Tools

Facebook Pages for flooring dealers

Claim your Page, not create a Profile

Know your purpose

Share customer stories, photos, videos

Facebook Pages for flooring dealers

Encourage customers to share their photos

Tie-in with brand contests and promotions

Follow up with individuals, post-purchase

Other Tools

Google Local pages Yelp

Use other people’s pagesReviews influence whether people give you a chance.

Spend your time where your customers are

Use Gist.com to find out

What about Twitter, Foursquare, etc.?

3. Finding Time

http://is.gd/GAPsocial

Create daily goals

Make that a checklist

Use it daily

At a specific time

Finding the time for daily actions

Answer a customer question

Update your Facebook status

Respond to comments

Post a new picture

Sample daily goals

Multiply one blog post about a customer’s experience

Post on your blog

Email with MailChimp

Quote on Facebook Page

Share photos

Pinterest It’s all mobile

Offers & deals

A look ahead

Getting Down to Business with Social Media

Becky McCray

http://is.gd/GAPsocial