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Volunteers are the heart of the community. They enable us to offer meaningful services to our members. However, getting volunteers can be challenging. Issuing a cattle call doesn’t usually lead to good results. Baby Boomers, Gen X, Gen Y all have different priorities that you must consider when recruiting them. I’ve found volunteering in leadership in my local chapter (Rochester) to be one of the most rewarding experiences of my professional career. Volunteering has stretched me and equipped me as a better leader. I don’t have a magic formula. However, STC Rochester fills 8-10 council positions each year. That’s more than 10% of the community engaged in leadership. This presentation provides strategies and tactics on recruiting and retaining volunteers.
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Get on Board: Entraining Volunteers Ben Woelk Chair, Community Affairs Committee December 10, 2013
http://streamlinermemories.info/?p=126
The Community Leader as Ticket Agent
• Get to know your members (and potential members)
• Gather testimonials (http://benwoelk.com/why-i-value-stc-rochester/)
• Meet prospects individually
http://commons.wikimedia.org/wiki/File:CONDUCTOR_AT_DODGE_CITY,_KANSAS,_PUNCHES_A_TICKET_FOR_A_PASSENGER_ON_AN_EASTBOUND_SOUTHWEST_LIMITED._THE_RAIL..._-_NARA_-_556007.jpg
Identifying Likely Passengers • Who’s hanging out at the
station? (regular attendees)
• Who wants be a conductor or engineer? (leadership-related program)
• Who are the business travelers? (companies that support STC)
• Who are the frequent travelers? (former/current volunteers) http://commons.wikimedia.org/wiki/File:Los_Angeles_Union_Station
_(5603957705).jpg
Buying a Ticket to Ride
streamlinermemories.info
• Where’s this train going? (vision for the community)
• What’s expected along the way? (council meetings and other obligations)
• Am I in for the long haul? (time, responsibilities)
• Will it be an adventure? (leadership experience, fun)
• Can I get a discount ticket? (students)
Providing First Class Accommodations
http://commons.wikimedia.org/wiki/File:Turquoise_Room_Santa_Fe_Super_Chief_1951.JPG
• Who will make sure I’m comfortable? (mentoring)
• Is there a rewards program? (recognition)
Commissary
• Leadership resources http://stc.org/mystc/resources/leadership-resources
• Checklists • Leadership Webinars
• Outreach Team Reps • Community Affairs
Committee (cac@stc.org)
http://jewlgurl.deviantart.com/art/Stock-Old-Brick-Building-with-Wooden-Trestle-308736961
Railway Post Office
• Ben Woelk • ben.woelk@gmail.com • @benwoelk • http://www.linkedin.com/in/
benwoelk • http://www.slideshare.net/b
woelk
• Community Affairs
Committee cac@stc.org @stccac
http://commons.wikimedia.org/wiki/File:Loading_Mail_onto_Railway_Post_Office_Car.jpg
Author • Shockproofing Your Use of Social Media (Your Guru
Guides), available at Amazon
4/24/2013
1
Get on Board: Entraining VolunteersBen WoelkCommunity Affairs CommitteeLeadership DayMay 5, 2013
http://streamlinermemories.info/?p=126
The Community Leader as Ticket Agent
• Get to know your members (and potential members)
• Gather testimonials (http://benwoelk.com/why-i-value-stc-rochester/)
• Meet prospects individually
http://commons.wikimedia.org/wiki/File:CONDUCTOR_AT_DODGE_CITY,_KANSAS,_PUNCHES_A_TICKET_FOR_A_PASSENGER_ON_AN_EASTBOUND_SOUTHWEST_LIMITED._THE_RAIL..._-_NARA_-_556007.jpg
Identifying Likely Passengers
• Who’s hanging out at the station? (regular attendees)
• Who’s checking out the train? (leadership-related program)
• Who are the business travelers? (companies that support STC)
• Who are the frequent travelers? (former/current volunteers)
http://commons.wikimedia.org/wiki/File:Los_Angeles_Union_Station_(5603957705).jpg
4/24/2013
2
Buying a Ticket to Ride
streamlinermemories.info
• Where’s this train going? (vision for the community)
• What’s expected along the way? (council meetings and other obligations)
• What’s my commitment? (time, responsibilities)
• What’s in it for me? (leadership experience, fun)
• Can I get a discount? (students)
Providing First Class Accommodations
http://commons.wikimedia.org/wiki/File:Turquoise_Room_Santa_Fe_Super_Chief_1951.JPG
• Who will make sure I’m comfortable? (mentoring)
• Is there a rewards program? (recognition)
Commissary
• Leadership resources http://stc.org/mystc/resources/leadership-resources
• Checklists• Leadership Webinars
• Outreach Team Reps• Community Affairs
Committee (cac@stc.org)
http://jewlgurl.deviantart.com/art/Stock-Old-Brick-Building-with-Wooden-Trestle-308736961
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