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GD Data service plans - 2011
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Products & Services
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
List Management
• 5 databases under management• 11m consumers and 2m businesses• Australia & NZ• eDM (small)• Currently pitching for another major database• Several more in the early stages• Mature reseller sales channel
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
Data Solutions
• 6 major / blue-chip clients:– Insurance (x2), Pay TV, Bank, trading platform,
Wine, Energy company• Full data planning solutions• Marketing & BDM push for more starting in
March• About to pitch a market-leading data solution
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
Data Processing
• Full bureau capability• COA and data suppression• About to build a deceased regsiter• This area needs a sales push
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
Lead Generation
• Just launched Prospect ID• Call centre and on-line lead generation• CPL model• Partnered with an SEO expert for on-line• Marketing push & sales activity commences in
March
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
Data Generation
• Moving Essentials launched• FMCG and Distribution worked well• Needs a concentrated sales effort• Other ideas = new car, wedding, travellers,
new children, boat owners• One idea at a time
Future
• Each product is a business unit with:– Sales team– Targets, P&L, KPI’s, business plan etc
• A market-leading data solution offering• A Sales Director to oversee all sales teams• A centralised database from all sources• The leader in trigger data generation in
Australia
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