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Presentation that's actually an introduction to gamification and gives quite a few real world examples / case to show it's not theoretical, it's already here.
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GAMIFICATIONG a m e B a s e d M a r k e t i n g ,
S e r i o u s B u s i n e s s
24 november 2011C O P Y R I G H T 3 S I X T Y F I V E B . V .
Gamification?Not new but differentGame mechanicsWhat you can do with itSerious BusinessSome pointers
Table of contents
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Kudos to @sethpriebatsch @dingstweets @mysticmobile @gamespacenl
Gamification
1. GamificationTHE DECADE OF GAMES
Social Layer:Last decadeConnectionsFacebook’s Open GraphConstruction is over Game Layer: Next decadeInfluence & behaviourNo foundationConstruction has just begun
Seth PriebatschChief NinjaSCVNGR
1. GamificationDEF IN IT ION
The use of game-mechanics and game-thinking in order to create user engagement and solve problems.
Maybe this helps...
1. GamificationYES OR NO
1. GamificationYES OR NO
- but can be used for loyalty -
1. GamificationYES OR NO
YES!
I T ’S ALL ABOUT DOPAMINE
Is released when we go from challenge to achievement
1. Gamification
1. GamificationYES OR NO
It’s about positive rewards
WHY DO PEOPLE PLAY?
Socializing Mastery Destress Fun
1. Gamification
TYPES OF PLAYERS1. Gamification
Socializers Explorers Achievers Killers
1. GamificationDESIGN SOMETHING INTERESTING FOR EVERYBODY
Anything that can measured, can be gamified.
Not Newbut different
1. Not New But DifferentREMEMBER THESE?
Spend more and get an upgrade Fly more and get an upgrade Master!
GameMechanics
3. Game MechanicsSOME EXAMPLES
Point systems Leaderboard / Achievements Level up
3. Game MechanicsSOME EXAMPLES
Badges / StickersCountdown Progression
3. Game MechanicsSOME EXAMPLES
Community Collaboration
Whatcan you dowith it
USER ENGAGEMENT
Maximize engagement
4. What you can do with it
USER ENGEGEMENT
15 Million users and counting, 77% checks-in 30x per month
4. What you can do with it
USER ENGAGEMENT
Check in: Movies, music, games, books
Earn stickers, points
Follow friends
Become guru!
4. What you can do with it
USER ENGAGEMENT4. What you can do with it
USER ENGAGEMENT4. What you can do with it
And you thought this was crazy!
USER ENGAGEMENT
Publishing
4. What you can do with it
SOLVE PROBLEMS
Saving energy can be fun, competitive and social
4. What you can do with it
Get people to vote. Not so far fetched
SOLVE PROBLEMS4. What you can do with it
Do good. Stimulate charity. Help people.
SOLVE PROBLEMS4. What you can do with it
seriousbusinesscases
SUCCES L IES IN MULT IPLE GAME MECHANICS
It’s in the combination of game-mechanicsthat creates success.
5. Serious Business
Seth PriebatschChief NinjaSCVNGR
GROUPON
2009: $100k 2010: $10M 2011: $2.6B
5. Serious Business
NIKE+
Run against & with friends. Stay motivated. Nike facilitates.
5. Serious Business
DON’T FORGET THE DUTCH
How to use in a campaign
5. Serious Business
DON’T FORGET THE DUTCH5. Serious Business
Fans + Locals + Visitors + Trade
Stimulate quantity & quality
1st gamified travel platform
Plakkers!
3. Serious BusinssPLAKKERS
Somepointers
CHALLENGE VS ACHIEVEMENTCAN YOU INTEGRATE POINTS?THE LEVELS OF YOUR BUSINESSYOU WILL BE GAMED! DON’T STIMULATE SPAMONLY POSITIVE REWARDSPROTOTYPE: DESIGN IS KEY (TEST)
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6. Some Pointers
CHALLENGE VS ACHIEVEMENTCAN YOU INTEGRATE POINTS?THE LEVELS OF YOUR BUSINESSYOU WILL BE GAMED! DON’T STIMULATE SPAMONLY POSITIVE REWARDSPROTOTYPE: DESIGN IS KEY (TEST)
1234567
6. Some Pointers
CHALLENGE VS ACHIEVEMENTCAN YOU INTEGRATE POINTS?THE LEVELS OF YOUR BUSINESSYOU WILL BE GAMED! DON’T STIMULATE SPAMONLY POSITIVE REWARDSPROTOTYPE: DESIGN IS KEY (TEST)
1234567
6. Some Pointers
CHALLENGE VS ACHIEVEMENTCAN YOU INTEGRATE POINTS?THE LEVELS OF YOUR BUSINESSYOU WILL BE GAMED! DON’T STIMULATE SPAMONLY POSITIVE REWARDSPROTOTYPE: DESIGN IS KEY (TEST)
1234567
6. Some Pointers
CHALLENGE VS ACHIEVEMENTCAN YOU INTEGRATE POINTS?THE LEVELS OF YOUR BUSINESSYOU WILL BE GAMED! DON’T STIMULATE SPAMONLY POSITIVE REWARDSPROTOTYPE: DESIGN IS KEY (TEST)
1234567
6. Some Pointers
CHALLENGE VS ACHIEVEMENTCAN YOU INTEGRATE POINTS?THE LEVELS OF YOUR BUSINESSYOU WILL BE GAMED! DON’T STIMULATE SPAMONLY POSITIVE REWARDSPROTOTYPE: DESIGN IS KEY (TEST)
1234567
6. Some Pointers
CHALLENGE VS ACHIEVEMENTCAN YOU INTEGRATE POINTS?THE LEVELS OF YOUR BUSINESSYOU WILL BE GAMED! DON’T STIMULATE SPAMONLY POSITIVE REWARDSPROTOTYPE: DESIGN IS KEY (TEST)
1234567
6. Some Pointers
CHALLENGE VS ACHIEVEMENTCAN YOU INTEGRATE POINTS?THE LEVELS OF YOUR BUSINESSYOU WILL BE GAMED! DON’T STIMULATE SPAMONLY POSITIVE REWARDSPROTOTYPE: DESIGN IS KEY (TEST)
1234567
6. Some Pointers
One morething
There is nomagic potion
thanksany questions?
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