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As a "little sister" of the Futurelab100, this presentation illustrates a love-hate ranking which gives an indication of the online reputation of 75 of Romania's most important brands. It has been compiled by Futurelab's Iasi based research office, which for each brand reviewed what was being said online and translated this into a simple, yet significant score. The project got formally announced to a packed room at the Zilele Biz conference, in November 2008, and the full study, plus background information appeared in the December issue of Biz Magazine. Read more about the methodology and results on the Futurelab blog, at: http://blog.futurelab.net/2008/12/futurelab_1000_days_futurelab.html
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