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Slides from the FutureM panel "The Future of Advertising," moderated by Holland-Mark Principal MIKE TROIANO, and featuring Localytics CEO RAJ AGARWAL, Mullen Chief Innovation Officer EDWARD BOCHES, DataXu President & CEO MIKE BAKER, Digitas' Chief Growth Officer BARBARA CIPOLLA, Arnold Worldwide SVP Director of User ExperienceKEITH LAFERRIERE, and CampusLIVE CEO BORIS REVSIN. Sponsored by http://Bostinnovation.com
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the future of advertising09.13.11
@miketrap
the panelists
3
Boris RevsinCampusLive
Barbara CipollaDigitas
Keith LaFerriereArnold
Raj AggarwalLocalytics
Edward BochesMullen
Mike BakerDataXu
the problem with panels
what you want. what you get.
the future of advertising
• 6 Boston area marketing luminaries– 3 digital focused ad pros (Arnold | Mullen | Digitas)– 3 ad focused digital pros (CampusLIVE | DataXu|
Localytics)
• 10 questions, on a 5-point scale• will see their responses when you do• extremes will debate• you weigh in on Bostinnovation after the
panel
Ready?
digital media is now primary.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj Edward
BarbaraKeith
Boris
can’t measure = doesn’t matter.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
EdwardBarbara
Keith Boris
conventional advertising is dead.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
EdwardBarbara Keith
Boris
classic agency model is broken.
stronglydisagree
stronglyagree
agreesomewhat
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somewhat
Raj
Edward
Barbara
Keith
Boris
bullshit > upside in social.
stronglydisagree
stronglyagree
agreesomewhat
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somewhat
RajEdward
Barbara
Keith
Boris
should be more focus on Twitter.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj Edward
Barbara Keith Boris
should be more focus on Facebook.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj Edward
Barbara
KeithBoris
most brands need a mobile app.
stronglydisagree
stronglyagree
agreesomewhat
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somewhat
Raj
Edward
Barbara Keith
Boris
Mike
brands are less important.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
Edward
Barbara
Keith
Boris
in the middle of an unprecedented marketing transformation.
stronglydisagree
stronglyagree
agreesomewhat
neutraldisagree
somewhat
Raj
Edward
Barbara Keith
Boris
What’s your take?weigh in at…
17
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