Funding the Dream Kickstarter presentation

Richard BlissThe Game Whispererrbliss@thegamewhisperer.com

Succeeding on Kickstarter04/11/23

© BlissPoint Inc, Confidential & Proprietary2

“Kickstarter has become an unexpected influence on indie culture, a new model for a D.I.Y. generation.”

The New York Times

© BlissPoint Inc, Confidential & Proprietary3

Kickstarter 2011

•Launched Projects: 27,086•Successful Projects: 11,836•Dollars Pledged: $99,344,382•Project Success Rate: 46%

© BlissPoint Inc, Confidential & Proprietary4

Board Games In 2011

•Successful Projects: 116•Amount Funded: $2,000,000

© BlissPoint Inc, Confidential & Proprietary5

2011 Kickstarter Projects By Type

© BlissPoint Inc, Confidential & Proprietary6

Board Game Growth on Kickstarter 2011

© BlissPoint Inc, Confidential & Proprietary7

Number of Projects Per Month

© BlissPoint Inc, Confidential & Proprietary8

Top Funding Each Month

© BlissPoint Inc, Confidential & Proprietary9

Top 10 for 2011

© BlissPoint Inc, Confidential & Proprietary10

Kickstarter says…

© BlissPoint Inc, Confidential & Proprietary11

Only Game Projects

© BlissPoint Inc, Confidential & Proprietary12

Target vs Funded

© BlissPoint Inc, Confidential & Proprietary13

First 6 Weeks of 2012

© BlissPoint Inc, Confidential & Proprietary14

First 6 weeks 2011 vs 2012

© BlissPoint Inc, Confidential & Proprietary15

All Games on Kickstarter through 2/18/12

•Successful Funding: $346,000•Total Projects: 55

•34 Funded•21 Failed

•Success Rate: 62%•Average Project: $9,888

© BlissPoint Inc, Confidential & Proprietary16

Board Games on Kickstarter through 2/18/12

•Successful Funding: $121,660•Total Projects: 17

•8 Funded•9 Failed

•Success Rate: 48%•Average Project: $15,207

© BlissPoint Inc, Confidential & Proprietary17

Card Games on Kickstarter through 2/18/12

•Successful Funding: $47,521•Total Projects: 11

•5 Funded•6 Failed

•Success Rate: 46%•Average Project: $9,504

© BlissPoint Inc, Confidential & Proprietary18

RPG Games on Kickstarter through 2/18/12

•Successful Funding: $105,671•Total Projects: 17

•14 Funded•3 Failed

•Success Rate: 83%•Average Project: $7,547

© BlissPoint Inc, Confidential & Proprietary19

Launching Your

Kickstarter Project

© BlissPoint Inc, Confidential & Proprietary20

Kickstarter says…

The single most

IMPORTANT thing to know…

© BlissPoint Inc, Confidential & Proprietary21

Every project is

A STORY

© BlissPoint Inc, Confidential & Proprietary22

•The Project Video•Project Rewards•The Money

© BlissPoint Inc, Confidential & Proprietary23

Telling Your Story

Making the Video

1.Introduce yourself2.Tell your story3.Be yourself4.Ask for people’s support5.Tell people what they get 6.Say Thank You

© BlissPoint Inc, Confidential & Proprietary24

Project Rewards

1.Keep It Simple2.Make it part of the project3.5-7 is average4.5% of Pledge5.Keep It Simple

© BlissPoint Inc, Confidential & Proprietary25

The Money

1.All or Nothing2.Hidden Costs

1.5% to Pledge2.5% to Kickstarter3.5% to Amazon

3.Don’t forget shipping

© BlissPoint Inc, Confidential & Proprietary26

Kickstarter Stat

© BlissPoint Inc, Confidential & Proprietary27

Kickstarter says…

Projects that reach at least 30% of their goal will succeed over 90% of the time.

© BlissPoint Inc, Confidential & Proprietary28

Genegrafter

© BlissPoint Inc, Confidential & Proprietary29

Genegrafter Funding

© BlissPoint Inc, Confidential & Proprietary30

Funding the Dream

© BlissPoint Inc, Confidential & Proprietary31

Funding the Dream

© BlissPoint Inc, Confidential & Proprietary32

Steps to Success

1.Plan and Prepare2.Build a fan base3.Leverage Twitter and Facebook4.Generate reviews5.Invest in art work

© BlissPoint Inc, Confidential & Proprietary33

Resources

© BlissPoint Inc, Confidential & Proprietary34

Funding the Dream

© BlissPoint Inc, Confidential & Proprietary35

www.TheGameWhisperer.com

Thank You!

Unpublished Work of BlissPoint, Inc. All Rights Reserved.This work is an unpublished work and contains confidential, proprietary, and trade secret information of BlissPoint, Inc. Access to this work is restricted to BlissPoint employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of BlissPoint, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.

General DisclaimerThis document is not to be construed as a promise by any participating company to develop, deliver, or market a product. BlissPoint, Inc., makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Further, BlissPoint, Inc., reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All BlissPoint marks referenced in this presentation are trademarks or registered trademarks of BlissPoint, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.