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Part of the Saatchi & Saatchi LA Brown Bag Lunch chat series. A quick talk on my impressions from Amber Case's Keynote at SXSW 2012 on Invisible Interfaces and how it applies to the work we do here at Saatchi & Saatchi LA.
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#SSLA Brown Bag Lunch SeriesFrom Invisible Interfaces to Invisible Advertising?April 12, 2012
“We are all cyborgs.” - Amber Case
http://www.vice.com/en_uk/read/talking-to-the-future-humans
http://www.vice.com/en_uk/read/talking-to-the-future-humans
“The second we look at those glowing smartphone screens we become a cyborg.” - Amber Case
http://www.flickr.com/photos/59704624@N06/6024954857/
http://www.flickr.com/photos/44373968@N00/2565606353/
“The best technology is invisible, gets out of your way and let’s you live your life.”
But what if...
http://www.flickr.com/photos/44373968@N00/2565606353/
“The best technology advertising is invisible, gets out of your way and let’s you live your life.”
Allowing me to share and relate with other owners
Giving me a convincing reason to consider
Helping me shop smarter
A chance for me to connect and create with other fans
http://www.flickr.com/photos/44373968@N00/2565606353/
Enable people to do things better.
And, respect their time.
http://www.flickr.com/photos/44373968@N00/2565606353/
Not just ads, but ideas worth talking about.
#yesplease
http://www.flickr.com/photos/44373968@N00/2565606353/
thank you.@nguyenduongParticipation Planning Director Saatchi & Saatchi LA
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