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June 2010 PD Session for the Edmonton IABC Chapter.
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FROM AARGH! TO AAAHH:DEVELOPING A DIGITAL CONTENT STRATEGY
FOR YOUR ORGANIZATION
presented by Micah Slavens
Thursday, June 24, 2010
Design is communication,not decoration.BACKGROUND
Thursday, June 24, 2010
WEB CONTENTUSUALLYSUCKS
:-(Thursday, June 24, 2010
when did I realizethere was a problem?
Thursday, June 24, 2010
sometime later...
Thursday, June 24, 2010
2000the year
Thursday, June 24, 2010
Design is communication,not decoration.
Thursday, June 24, 2010
Design is communication,not decoration.
Thursday, June 24, 2010
Design is communication,not decoration.
Thursday, June 24, 2010
SpiessRealtyhttp://rmspiess.com (circa 2000)
- house navigation drawn in Paint- shimmery wallpaper background- tables with double borders- content strategy? not so much.
Thursday, June 24, 2010
fast forward a decadeThursday, June 24, 2010
We make lovable* websites.
Thursday, June 24, 2010
We make lovable* websites.
Design is communication,not decoration.
Thursday, June 24, 2010
We make lovable* websites.
Technology should empower communication, not control it.
Thursday, June 24, 2010
We make lovable* websites.
Your users want to feelsmart and productive when they visit your site.
Thursday, June 24, 2010
Don’t forgetyour users.
Thursday, June 24, 2010
Your web designer should get to know you & your message.
Thursday, June 24, 2010
things got a little better.there were wins.
Thursday, June 24, 2010
StrathconaCountyhttp://strathcona.ab.ca
With our help, Strathcona County was able to sort through several thousand pages, and combine the messages of over twenty local government departments into one elegant, cohesive design.
Thursday, June 24, 2010
AUPEhttp://aupe.org
Careful planning and collaboration with AUPE’s experienced communications team produced a crisp, easy to use website with hundreds of pages, photos and twelve years of news articles.
Thursday, June 24, 2010
LSCChttp://landstewardship.org
We worked with the Land Stewardship Centre of Canada to help create a better website, resource database and a more consistent look and feel.
Thursday, June 24, 2010
we + communications
professionals.
Thursday, June 24, 2010
Design is communication,not decoration.but still, content was HIT AND MISS
Thursday, June 24, 2010
Design is communication,not decoration.
Thursday, June 24, 2010
then one day...Thursday, June 24, 2010
(buy it now!)
Thursday, June 24, 2010
LEARNPLANCREATEGOVERN
Thursday, June 24, 2010
LEARN
Thursday, June 24, 2010
Design is communication,not decoration.
SOLUTIONLEARN
do less, not morefigure out what you have and where it’s coming fromlearn how to listenput someone in chargestart asking, why?
from
Thursday, June 24, 2010
Design is communication,not decoration.
PROBLEMLEARN
content is complexno one owns the contentyou never meant to be a publishercontent is seen as a commodityour standards for content are really, really low
from
Thursday, June 24, 2010
Design is communication,not decoration.
DISCIPLINELEARN
the advocate for content throughout the projectprovides the background to allow stakeholders to make decisionscontent recommendations based on business and user needssees to the implementation of the content online
from
Thursday, June 24, 2010
PLAN
Thursday, June 24, 2010
Design is communication,not decoration.
AUDITPLAN
create a content inventorydo a quantitative auditdo a qualitative auditapproach specialized audits
from
Thursday, June 24, 2010
Design is communication,not decoration.
ANALYSISPLAN
how does content happen?who are your users, and what do they want?what are your competitors up to?who else influences your users’ opinions?
from
Thursday, June 24, 2010
Design is communication,not decoration.
STRATEGYPLAN
what content do we need to create? why?how will the content be structured?how will users find the content?how will we get from here to launch?what’s next once the content is “out there”?
from
Thursday, June 24, 2010
(buy it now!)
Thursday, June 24, 2010
Design is communication,not decoration.WHAT NOW?
Thursday, June 24, 2010
Design is communication,not decoration.1. GET STARTED.
Thursday, June 24, 2010
Design is communication,not decoration.2. LEARN.
Thursday, June 24, 2010
Design is communication,not decoration.3. OWN IT.
Thursday, June 24, 2010
some of you are already doing this stuff.
LikeThursday, June 24, 2010
Micah Slavensmicah@liftinteractive.com@micajobefacebook.com/micajobeappboy.com/micajobeliftinteractive.com
Thursday, June 24, 2010
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