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@menaka
From 5 to 500: What it Takes to Get Enterprise Traction
1. Market a Movement
2. Integrate in Every Execution
3,000+ testimonials
3. Identify Buying Triggers
4. Scale the Funnel
Freemium is not for everyone
Amount of eng work
Request a demo
Clickable prototype
Sandbox access
Gated trials
Self-‐serve trials
Freemium
+ Sales
More friction Less friction
5. Brand = Long-‐Term ROI
SMB/Channel Sales Commercial Accounts Direct Enterprise
40%
20%
10%
50%
60%
75%
MarkeWng Influence MarkeWng Source
SUMMARY
1. Market a Movement 2. Integrate in Every Execution 3. Identify Buying Triggers 4. Scale the Funnel 5. Brand = Long-‐Term ROI
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