Four Tips to Gamification Success

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Four Tips to Gamification Success Tricia Gellman Sr Director, Product Marketing

/tricia.gellman

@triciagellman

in/gellmansfmarketing

Gathering Data from the Crowd is Effective

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Wikipedia

Millions of Contributors 12,568,906 users made…

395,177,595 edits… 20,676,516 articles

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Yelp

Millions of Reviews 15 million reviews 1 million photos

45 million visitors

Jigsaw Uses the Crowd to Gather Business Data a Better Way

Hard to find. Time consuming. Costly.

Out of data. Business data goes bad quickly.

Expensive. Limited to those who can pay.

Old

2 Million Members Share info on millions of business professionals

Make updates in real time 36,000 adds, 25,000 updates a day

Free Members add information to get information

New

And This Data Helps Power Data.com

Companies

People

Most Companies Struggle with Community Involvement

Web site Mobile

Email Campaigns

PR Social

Marketing Channels

Gamification Provides an Incentive for Involvement

Web site Mobile

Email Campaigns

PR Social

Marketing Channels

Addiction

Benefits of a Gamified Community

Engagement Loyalty

Your Community will be come your biggest fans—communicating your message outside

of your site

The Community wants to experience your message all day

all the time

The Community doesn’t just consume your message, they

experience it

Four Simple Steps to Success

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2

1 Define User Motivations

Apply Incentives

Create Expert Evangelists

4 Have a plan for when people get angry

Step 1: Define User Motivations Status Connections Incentives

Step 2: Apply Incentives

Step 3: Create Expert Evangelists

Have a plan when people get angry

1.  Make the Rules of the Game Clear

2.  Provide a place to ask questions

3.  Have people on call to deal with the disgruntled.

.

The Litmus Test: Are You Set up for Success?

I can describe in one sentence what motivates my community.

My incentive model helps grow the results in my key business goals

I know who my expert evangelists are and they know additional ways they can help support my business goals

I have an emergency plan for dealing with angry members