Foreign Market Strategy Case Comp 2016 - Saudi Arabia

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BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

JEDDAH

RIYADH

DISPOSABLE INCOME GROWTH

U.S.

DOL

LARS

Source: Euromonitor International, 2015

300K

200K

100K

02012 13 14 15 16

BRAND POTENTIALBRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

1 USD = 3.75 SAR

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

123456

789

Source: The Ministry of Labor, Saudi Arabia (2013)

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