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Presentation created for ASTRA {American Specialty Toy Retailer Association} to discuss integrating visual content into social media strategy.
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Focusing on the Image Maximizing Social Influence through Visual Content
Visual Content is Story Telling. How will you tell your brand’s story?
Logo
store displays
print media
Don’t just tell me.
SHOW ME.
Know Your Voice. Know Your Audience. Translate into Aesthetics.
createan
dcurate
Visual content
socialStrategy
“TIMELINE” Stories
“Interest” STORIES
Profile imageheader
image
media gallery
INTRO TEXT
VISUAL ANATOMY OF A TWITTER PAGE.
branded hashtag
background
Optimizing Images for Twitter.
Header image
Profile image
background image
520 px by 260 px1200 by 600 resolution
81 px by 81 px
1600 px by 1200 pxunder 200K
Profile image
header image
buttons/apps
VISUAL ANATOMY OF A facebook brand PAGE.
Optimizing Images for Facebook.
Cover Image Profile image
TIMELINE CONTENT
851px by 315px JGP or PNG
less than 100 KB160 px by 160 pxdon’t scale to fit
960 px by 960 pxbuttons111 px by 74px resized to 403 px in
timeline view
COLLAGE
humanize
profile image
integration
fans/customers
space
logo placement
2013 facebook timeline redesign
source: insidefacebook.com
Profile image
cover comprised of instagram images
recent images
VISUAL ANATOMY OF An instagram brand page
introtext
Profile image
INTRO TEXT
VISUAL ANATOMY OF A pinterest brand PAGE.
image board
Optimizing Images for Pinterest
source: mashable
Visual Content Ideas
Behind the Scenes Creative Product Shots Locale/Community
Quotes/Memes Business Culture/Theme Customers {ask permission}
... and there is always humor.
smart phone photo
tips
Smart Phone Photo Tips
Use Natural Light.
Play with
texture.
image: the house of smiths
Smart Phone Photo Tips
DIY Product Set-Up.
Source: byourownblog.blogspot.com
CHEAT. It’s ok.
Smart Phone Photo Tips
Crop, don’t zoom.
image: digital crave
Smart Phone Photo Tips
Fake blur? Use sparingly.
app: instagram
image: janelle diamond
Smart Phone Photo Tips
Edit first. Then filter.{or don’t filter}
app: afterlight
image: simply pure photo
Smart Phone Photo Tips
Forget the flash.
image: gizmodo
Smart Phone Photo Tips
Clean your lens.image: maclife
Smart Phone Photo Tips
Change perspective.Shoot from the hip.
app: afterglow
image: flickr
Smart Phone Photo Tips
Use good composition.
image: lifehacker.com
Smart Phone Photo Tips
Did you tap? Tap on the image to focus it.
image: lifehacker.com
Smart Phone Photo Tips
Use an app to tell a multi-photo story
image: coolprogeny.com
app: ditpic
Next webinargetting to local: engaging your local audience through social
media
august 2013
thanks!Heather Walsh
The Weisse Group, LLCwww.weissegroup.com
heather@weissegroup.com
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