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Product: The Beeper Aim: find out whether people would buy
it or not and who would buy it. Target: middle class and people from
fifteen onwards. Where: Santafe Street
Basing on the results of our research we found out that it would not be a succesful business because sales revenue would be lower than costs.
People would not pay what it really costs.
Lucila Lafuente Agustina Subirá Luisa Flores Pirán Pilar Olaizola
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