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A strategy to overcome our fixation with the screen presented at the GFK Naked - Digital Laid Bare event.
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@jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy.abbett.net
F!e"#B$%e"3
GFK Naked - Digital Laid Bare | London, England | October 4th, 2012
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past
future
The future is already here - it’s just not very evenly distributed.”
“
- William F. GibsonAmerican - Canadian Writer
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kit
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free
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Old Thinkingx
New Technology=
Fail
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The New Scarcity
Bespoke Narratives
Jumping Fences
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The New Scarcity
Bespoke Narratives
Jumping Fences
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enm
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20th Century How an organizationgets a message out
to people.
The Old Scarcityis Now Abundant
available resources
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available resources
available attention
The New Scarcity
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ContinualPartialAttention
imag
e: c
arol
ine
mcs
wai
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What’s The First Thing You Reach For In The Morning?
a. your bed partner
b. yourself
c. your mobile
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2020Billions and billions
of connected things
The past 10 years have been about discovering the web. The next 10 will be about applying those lessons to the real world."
“
- Chris AndersonAuthor and Editor -in-Chief Wired Magazine
Hardwareis the
newsoftware
imag
e: w
ikip
edia
Knowledge Graph Social Graph Physical Graph
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The New Scarcity
Bespoke Narratives
Jumping Fences
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Tangible, non-screen based and glance-able interfaces
Vinyl Killer
Home Sweet Home
Momo
che-
wei
wan
g/ k
rist
in o
’frie
l
che-
wei
wan
g/ k
rist
in o
’frie
l
The New Scarcity
Bespoke Narratives
Jumping Fences
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9
Old Thinkingx
New Technology=
Fail
Be#&'i(
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Your comfort zone
Where themagic happens
@jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett
The New Scarcity
Bespoke Narratives
Jumping Fences
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Connectivity has evolved to hyper-connectivity; always connected and always entertained
To understand the complete consumer journey focus on bespoke hardware (not just software)
Get your hands dirty to truly understand how and why people communicate the way they do
@jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett
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