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What can you learn from criminal models & legally apply in your business?
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flickr cc flea_ef
Many people just love luxury clothing......
cc theamarand
......
But, brands like these are expensive!
and that’s a problem...
So some people will go
Fake
= Low quality
= cheap!
But there is another option!
You get what you pay for...
Solution 2Outlet Stores!
Solution 2Outlet Stores!
= High qualityOriginal brands, no fakes!
Solution 2Outlet Stores!
= High qualityOriginal brands, no fakes!
= it’s cheap!After season, overstocks,...
But there is something fishy going on...
flickr cc flea_ef
Polo viaNormal retailer
Polo viaOutlet
=The same but ‘overstock’ product?
Polo viaNormal retailer
Polo viaOutlet
=weight Polo250gr. 200gr.
less fabric = less quality =
This is not ‘overstock’ butofficial low quality production.
You get what you pay for?
Solution 2Outlet Stores!
= High qualityOriginal brands, no fakes!
= it’s cheap!After season, overstocks,...
lowbut
special production less expensive
......
It’s by tricking people that brands make huge piles of money.
......
It’s by tricking people that fashion brands make huge piles of money.
55%45% Outlet stores account for 40-50%
share in annual revenue already!
OutletRegular
Annual Revenue
So don’t be fooled when buying via (online) outlet channels.
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