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What is F – Commerce?
• F - Commerce refers to the art of buying and selling through facebook
• F – Commerce = Commerce inside Facebook
Advantages of F - commerce
600 million users
40 % people use social networking site when shopping online
Cont.
16%
40%
36%
8%
yes, for many brands
yes, for a few brands
No
Don't Know
Fans are more likely to recommend a product
68 % of fans visit retailer pages to keep up-to-date with sales and promotions
Cont.
Number of transactions in facebook store is increasing 10 % per month
Average of 130 friends to share your latest shopping experience especially how much you have saved
How does it work?
Trasaction takes place at meeting place, through home delivery or sending via courier service
Paying through debit card/credit card, bKash or cash on delivery
Interested buyers contact through wall post, messages or given cell phone number
Upload & sharing pictures accompaying product code
Adding product information on a Facebook Page
Opening a “Fan Page” of the Organazation on Facebook
Implementation of F- Commerce in Bangladesh
F-Commerce is gaining its momentum in Bangladesh
F-Commerce is reducing unemployment & creates economic development
Cont.
To promote theirofferings, posting their products pictures in Facebook fan page
Making a direct, successful negotiation with their customers
Cont.
Offering exclusive fan-only promotional discounts, coupons, contests, personalized promotional inbox messages
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