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FASHIONPRENEURSHIP ESSENTIAL
Developing Sustainable Business Model and Plan
By Sadikin Gani / Satusatu.id
Key Terms Fashion, Cloth, Dress, Fashion System, Fashion Industry, Fashion Supply Chain, Fashion Business, Business Model, Business Plan.
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FashionFashion is (a) an intangible force (b) that is manifested in tangible products, (c) that represent newness relative to prior fashion products, (d) are adopted by a group of people, and (e) are reflections of society and culture.
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Clothing x Dress x Fashion
Clothing is a product made out of a textile that is worn on the body; a shirt is an article of clothing.
Dress includes three elements: (1) any item worn on the body (e.g., clothing, accessories); (2) any modification to the body (e.g., tanning, dieting, tattooing, hair styles); and (3) anything appended to the body (e.g., handbags, crutches, dog leashes, fans).
Fashion is a form of dress or article of clothing that has or will become popular. Fashion is also a social process whereby an item of clothing or dress is adopted by many people.
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Within the fashion system are forecasters, designers, manufacturers, marketers, merchandisers, sales representatives, managers, promoters, and retailers, each of whom has a role in fostering fashion change.
Fashion System
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Fashion Industry
Haute Couture / La Chambre Syndicale de la Couture / US$10,000 - 200.000
Designer / US$1,000 or more / Gucci, Prada, Marc Jacobs, Dior, ect.
Bridge / Under US$1,000 / Ted Baker
Better / Under US$500 / Massimo Dutti
Moderate / Under $100 / Zara, H&M, Uniqlo
Budget / Under $50 / Bershka
SegmentBased on price point and
relative quality
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Ready-to-Wear
Fast Fashion
Product Areas of Fashion
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Area Brief Market
Women’s daywear Practical, comfortable, fashionable Haute couture, ready-to-wear, mass market
Women’s eveningwear Glamorous, sophisticated, right for the occasion
Haute couture, ready-to-wear, mass market
Women’s lingerie Glamorous, comfortable, washable Haute couture, ready-to-wear, mass market
Men’s daywear Casual, practical, comfortable Tailoring, ready-to-wear, mass market
Men’s eveningwear Smart, elegant, formal, right for the occasion Tailoring, ready-to-wear, mass market
Boys’ wear Practical, hard-wearing, washable, inexpensive Ready-to-wear, mass market
Girls’ wear Pretty, colorful, practical, washable, inexpensive
Ready-to-wear, mass market
Teenage wear Highly fashion-conscious, comfortable, inexpensive
Ready-to-wear, mass market
Sportswear Comfortable, practical, well-ventilated, washable
Ready-to-wear, mass market
Knitwear Right weight and color for the season Ready-to-wear, mass market
Outerwear Stylish, warm, right weight and color for the season
Ready-to-wear, mass market
Bridalwear Sumptuous, glamorous, classic Haute couture, ready-to-wear, mass market
Accessories Striking, fashionable Haute couture, ready-to-wear, mass market
New York
London
Milan
Paris
Fashion Week Schedule
New York’s premier fashion event to showcase top womenswear fashion labels, including Marc Jacobs and Ralph Lauren, to international buyers and press. New York Fashion Week is a highlight in the fashion calendar and is attended by international buyers and celebrities.
February / September
London’s premier fashion design event showcases a mix of established labels and emerging talent and it has a reputation for creativity and design innovation. London Fashion Week includes a dedicated men’s day.
February / September
Milan’s premier event to showcase top womenswear designers including Prada and Gucci to international buyers and press. Milan Fashion Week is a highlight in the fashion calendar and is attended by international buyers and celebrities.
February / September
Paris Fashion Week is the premier fashion event for top ready-to-wear womenswear fashion labels including Louis Vuitton, Chanel and Lanvin. Paris Fashion Week is a highlight in the fashion calendar and is attended by international buyers and celebrities.
March / October
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Trading Year
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Season Calendar
Fall / Winter August to January
Holiday range (optional) November
Spring / Summer January to July
High Summer (optional) May / June
Season Calendar
Early spring August to January
Spring November
Early Summer January to July
Summer Sale May / June
High Summer July
Transitional Fall July / August
Fall September / October
Party Wear November
Christmas / Transitional Spring December
Winter sale December / January
Designer Fast Fashion
Fashion Supply Chain
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1. Business Strategy
2. Market Research
3. Design Development4. Sampling
5. Wholesale Season Selling
6. Production
7. Distribution8. PR & Marketing
9. Retail Selling Season
Supply chain: the process of planning, implementing, and controlling the
flow and storage of products, from their point of origin to their point of
consumption, in order to meet customers needs.
CommerceCreativity
Fashion Business
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Technology
Fash
ion
“Aspiring designers enter the fashion world to be creative, but regardless of
creative genius, fashion is nothing without commerce. ”
Fashion involves: Change, Novelty, Context of Time, Place, Wearer
The Reality
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Running a successful fashion label requires around 90 percent business acumen and only about 10 percent artistic ability.
Designers work 7 days a week, 12 or more hours per day, and have little time for friends, exercise, or vacation.
More than 50 percent of small businesses fail in their first year, and 95 percent are gone by the fifth.
The Fundamentals
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Business Model
Business Plan
Where you are going and how you will get there?
The business model is the mechanism through which the company generates its profit while the business plan is a document presenting the company's strategy and expected financial performance for the years to come.
The business model is at the center of the business plan.
The business model describes how the company is positioned within its industry's value chain, and how it organises its relations with its suppliers, clients, and partners in order to generate profits. The business plan translates this positioning in a series of strategic actions and quantifies their financial impact.
How?
What?
9 Blocks
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Customer Segments
Value Propositions
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partnerships
Cost Structure All costs incurred to operate a business model.
The different groups of people or organizations an enterprise aims to reach and serve.
The bundle of products and services that create value for a specific Customer Segment.
How a company communicates with and reaches its Customer Segments to deliver a Value Proposition.
The types of relationships a company establishes with specific Customer Segments.
Represents the cash a company generates from each Customer Segment.
The most important assets required to make a business model work.
The most important things a company must do to make its business model work.
The network of suppliers and partners that make the business model work.
Business Model
9 Blocks
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Business Model Canvas
The Business Model Canvas
designed by: Strategyzer AGThe makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
Revenue Streams
Customer SegmentsValue PropositionsKey ActivitiesKey Partners
Cost Structure
Customer Relationships
Designed by: Date: Version:Designed for:
ChannelsKey Resources
Right Canvas: ValueLeft Canvas: Efficiency
Logic Emotion
Business Plan for Fashion
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A key tool, from starting out, to growing into a larger brand.
Reflect: current status, areas of focus, and future goals.
Executive Summary
Background / Introduction
The executive summary should include all of the key features contained in your plan.
An overview of the sector you are moving into rather than being about your own business.
The Business
What is the business going to do? / Legal status and capital / Mission Statement / Business Objectives (year one) / Key Strengths & / Competitive Advantage / Short term, medium term and long term goals / Key Strengths & Competitive Advantage
Management, Organisation and Personnel
The Market
Market Research Analysis
Business and Marketing Strategy
Operational Details
Financial Overview
Risk AnalysisStrengths, Weaknesses, Opportunities, Threats
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Terima KasihSadikin Gani
www.satusatu.id / www.theactualstyle.com / www.esaifoto.com@sadikingani
sadikingani@satusatu.id
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