Farmers group gram sampada

Gram Sampada:Faridabad

An initiative by Mandi Fresh Agro Pvt. Ltd.

Introduction of Mandi Fresh

• Online Mandi (www.mandifresh.co.in)• Operating in B2B and B2C space in Delhi NCR• Advance order booking through in house website and call

center(0124-4143033)• Mandi fresh Agro Pvt. Ltd is founded by an Agriculture

graduate, Shilu Sinha on 1st Jan-2010 with a vision to create online mandi.

Mandi Fresh :Business Model

Collection Center

Marginal Farmers

Aggregate Shipping Order

PackingDoor Step Delivery & Payment Collection

Web Order

Bill

Purchase Order

Call Center

21

4567

3

Introduction of Gram Sampada (GS)

• Gram Sampada is society of vegetables growers in periurban area (marginal farmers having land less than 12 acres)

• Its mandatory to have a society’s bank account.• Gram Sampada members receives benefits

– Financial aid (from Bank and Corporates’s CSR)– Training (from Agriculture institute & mandi fresh)– Market access (from Mandi Fresh)– Management (from Mandi Fresh)

Benefits to GS member farmer

• Training on protective cultivation• Direct market access including mandi fresh,

Carrefour, Walmart etc• All rights to determine the price of their

produce• Receiving crop plan from Mandi Fresh at the

time of sowing/plantation• Financial aid (subsidy, loan and private fund)

Who is GS Customers ?

• Direct to Shop Delivery– Small retailers, Hotels and Restaurants– Modern Format stores such as Carrefour,

Walmart, Metro cash and carry

• Direct to Home delivery– End consumers from societies of Faridabad

Gurgaon and Delhi NCR

Transparent Pricing Mechanism

• Farmer share will be decided based on customer purchase price.

• www.mandifresh.co.in display customer purchase price

• The price is fixed by farmers and valid for a week

Customer Purchase Price (Rs)

Farmer Share (Rs)

%age

10 5 50%15 9 60%20 14 70%30 22 75%

References• References:• Sh. Satyaveer Singh, Director General Horticulture,

Haryana• Sh. Arjun Singh Saini, Joint Director Horticulture,

Haryana• Sh. Sanjeev Chopra, MD, NHM• Sh. Pravesh Sharma, MD, SFAC• Dr. S Baskar Reddy, Head- Agriculture, FICCI• Ms. Vinita Singh, NABARD, Gurgaon• Dr. Anjani Kumar, KVK Shikopur

Sample crop schedule (week-wise)

Sample Demand Plan

Thank you!

For further information please contact:

Shilu SinhaB.Sc (Agri Eng) & MBA (Marketing)Director, Mandi Fresh Agro Pvt. Ltd.www.mandifresh.co.inMandi.fresh@gmail.com+91-9910035164