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High-level presentation on Facebook; use of social networks & platforms for content & app distribution. (rough draft)
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Facebook Big Pimping: Using Social Networks & Platforms to Drive Content & App Distribution
Dave McClure
500 Hats
08/01/08
Overview
Social Networks enable Viral Distribution of Content & Apps via Friends Lists + 1) Messaging, 2) Profile Surfing, 3) News Feeds
Social “Gestures” & Communication (pokes, wall posts, emails) drive User Engagement & Distribution
Social Content (notes, photos, videos) can be “tagged” with people data that also drives User Engagement & Distribution
Social Applications are “carriers” for Content & Communication
Facebook Connect enables “data portability” for logins, profile data, friend lists, and other social network content, data, & applications
Facebook Payments is coming… soon?
Overview
Social Networks: Profiles, Pages, Friend Lists Social Content: Notes, Photos, Videos, etc Social Gestures: Tagging, Poking, Notifications Viral Channels: Feeds, Email, Profiles Facebook Platform: Apps & APIs Facebook Connect, Facebook Payments Summary
Social Networks: Profiles, Pages, Friends Lists
Overview
Social Networks: Profiles, Pages, Friend Lists Social Content: Notes, Photos, Videos, etc Social Gestures: Tagging, Poking, Notifications Viral Channels: Feeds, Email, Profiles Facebook Platform: Apps & APIs Facebook Connect, Facebook Payments Summary
Social Content: Wall, Notes, Photos, Videos
Overview
Social Networks: Profiles, Pages, Friend Lists Social Content: Notes, Photos, Videos, etc Social Gestures: Tagging, Poking, Notifications Viral Channels: Feeds, Email, Profiles Facebook Platform: Apps & APIs Facebook Connect, Facebook Payments Summary
Social Gestures: Tagging, Poking, Notifications
Overview
Social Networks: Profiles, Pages, Friend Lists Social Content: Notes, Photos, Videos, etc Social Gestures: Tagging, Poking, Notifications Viral Channels: Feeds, Email, Profiles Facebook Platform: Apps & APIs Facebook Connect, Facebook Payments Summary
Viral Channels: Feeds, Email, Profiles
Overview
Social Networks: Profiles, Pages, Friend Lists Social Content: Notes, Photos, Videos, etc Social Gestures: Tagging, Poking, Notifications Viral Channels: Feeds, Email, Profiles Facebook Platform: Apps & APIs Facebook Connect, Facebook Payments Summary
Overview
Social Networks: Profiles, Pages, Friend Lists Social Content: Notes, Photos, Videos, etc Social Gestures: Tagging, Poking, Notifications Viral Channels: Feeds, Email, Profiles Facebook Platform: Apps & APIs Facebook Connect, Facebook Payments Summary
Overview
Social Networks: Profiles, Pages, Friend Lists Social Content: Notes, Photos, Videos, etc Social Gestures: Tagging, Poking, Notifications Viral Channels: Feeds, Email, Profiles Facebook Platform: Apps & APIs Facebook Connect, Facebook Payments Summary
Summary
Social Network Profiles & Pages for Companies, Products, Brands “Social” Content Creation & Distribution via Viral Channels, Tagging Branded App Creation, Distribution using Social Network Platforms “Advertising 2.0” via social apps & content, user profile data & targeting FB Connect for user logins, access to user profile data & friend lists “Social Commerce” using FB Connect + FB Payments
Branded Content & App distribution via social networks & platforms
Links & Resources
Dave McClure: Master of 500 Hats 7 Steps to Your Facebook Strategy (TechCrunch) Second Age of Aquarius: Facebook Connect + Facebook Payments (Social Sign-on + Viral E-
Commerce) Memo to Google, Yahoo, Microsoft, & AOL: How to Turn 500M email logins into Facebook Platfor
m (& a Crapload of Revenue)
Web 3.0 isn't the Semantic Web, it's Hailstorm 2.0 (Why it Matters & How Microsoft-Yahoo can beat Google)
Business Models for Social Networks: Monetizing Social Capital, The Long Tail of Cool, & The Friends List
Other Smart Folks Developer incentives in social networking platforms (Max Levchin) The Future of Social Networks (Charlene Li, Forrester Research) Viral Marketing & Advertising Strategies for Social Networks (Kevin Barenblat, Context
Optional) Facebook Marketing Bible: Marketing Your Brand, Company, Product, or Service Inside
Facebook (Justin Smith, InsideFacebook.com) What's your Viral Loop? (Andrew Chen, Futuristic Play) SocialTimes.com, AllFacebook.com (Nick O’Neill) Graphing Social Patterns East & West Conferences (O’Reilly Media)
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