Facebook Ads 5 Quick Reviews

5 QUICK TIPSIncrease your Facebook Campaign’s Conversion Rate

twitter: leivadelcastilo facebook: leivadelcastillo

01. Understand Your Customer’s Triggers

You must start by digging down, understanding your customer’s trigger points. What pain points are your customer’s need you to help solve?

You must ask yourself why do people buy your products?

When you can answer this question then you understand how to craft your offer. It goes back to understanding how your customer thinks.

Look at how you can understand your customer’s emotional triggers that captures their attention. Once you understand how to form a connection with them you’ll also improve your conversion rate. It’s this first marketing domino that is the foundation of earning the sale.

“The aim of marketing is to know and understand the customer so well the product or service fits

him and sells itself”.

02. Fix Your HeadlineYour headline is the number one reason people aren’t clicking on your ad.

You have 1 second to grab their attention if you don’t do it quickly you will miss out on your chance at earning a new customer.

There are many bad ads, but let’s look at two that show you how you can improve your own ads.

“You have 1 second to grab their attention if you don’t do it quickly you will miss out on your

chance at earning a new customer”.

03. Create a Well Designed Landing Page

Simple is better, but it also needs to be designed to capture their attention, earn their trust and convince them that you can help them.

“Simple is better”.

04. Develop a Stronger Call to Action

Your call to action is also weakening your conversion rate if it doesn’t spur your visitor into action.The rest of the copy hopefully sold them on the benefits, now asking for the sale is all that’s left.

Example: “Start your 60-day free trial”

It’s a simple call to action that works well for busy readers.

Look at your call to action. Are you making it easy for people to say yes to your offer?

“Start your 60-day free trial”.

05. Split Test Your Landing Page

The last and probably the most consistent conversion rate increase come from split testing your landing pages. The only way to truly know what your audience responds well to and what they don’t like is to test it.The first thing you will want to test on your landing page is your headline. Concrete numbers work well. If you say 3,456 people currently use your product vs over 3,000 people use your product you’ll do a better job of grabbing their attention.Look at where most of your visitors are landing when they arrive at your site and ask yourself, “Is this page helping me close leads or sales?” If you aren’t sure I suggest split testing it and see how you can increase your conversion rate.

“Look at where most of your visitors are landing”.