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Unique
Visual / Logo
Search
Monitor & Protect
your Valuable
Brand
Face-it
Monitor & Protect
your Valuable
Brand
Protect
Consumer
Trust
Your Search
Solution
Company
Your Search
Solution
Company
Unique
Visual / Logo
Search
Protect
Consumer
Trust
Monitor & Protect your Valuable Brand
- INTRODUCTION -
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
Business issues Brand Use & Abuse
Our Detection & Solution Services
Brand Results & Reporting
Face IT2U organisation
Agenda
© 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
We offer organisations insights on Brand Use through
Innovative Search Solutions in order to
increase Customer Trust & protect Brand Value
Our search technology is developed together with
universities and companies
We help organisations with an oriented search for
information in an unstructured complex online world
We offer an unique systematical Tool in which
visual- & name recognition is core
As such companies are able to increase efficiency
and effectiveness of their brand & marketing policies
© 2010 Face IT2U B.V.
Face IT2U core technology process
• Extracting information & adding contact details for relevant visuals
• Reporting details of online Brand users to management
• Matching logo or other items of interest with all online visuals / words
• Online crawling of company Brand/ logo/topic/ community etc.
1
Search
2
Match
3
Enrich
4
Report
IN
OUT
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
Business issues Brand Use & Abuse
Our Detection & Solution Services
Brand Results & Reporting
Face IT2U organisation
Agenda
© 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
“Free ride” with a brand is increasing
easy to copy, however hard to find & fight:
extreme growth of visual (logo) information on the internet
© 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
Managing your brand policy
- ‘Tracking & Tracing’ of logo & conversations on the internet important for customer insights Marketing dept.
Controling your brand & image
- Important to control specifications in the Brandguide
- No link with ‘discutable parties’ to prevent negative emotions and Brand damage
Impacting 3rd parties & consumers
- Raise your voice against parties infringing your Brand
- Engagement of your customer important for Brand preference
Business wish: be in control of your brand!
© 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
Business issues Brand Use & Abuse
Our Detection & Solution Services
Brand Results & Reporting
Face IT2U organisation
Agenda
© 2010 Face IT2U B.V.
Face IT2U offers an unique search technology
Tracking & Tracing of your Brand - automatically – for the internet environment
LOGO & Brandname Tracking
Brand name / trademark / payoff’s / color patterns / font type etc. are traceable
Sentiment Tracking
Measurement & reporting of emotions / sentiment around the Brand on fora, blog’s en other internet sites
Active & focussed follow up to target segment possible
Face IT2U - Online Brand Tracking Services –
Focus on controling your brand experience
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.
Overview of parties not exactly following your Brand spec’s (e.g. Licensed parties, dealers etc.)
Overview of parties abusing your Brand
Add-on: Monitoring
Follow up & Monitoring process on combatting cases of abuse: your marketing or legal content is included
Add-on: Protect Trade
Combatting illegal trade of Branded merchandise on the internet: stopping content/offer within 24 hours on eBay/Marktplaats…
Logo & Brandname Tracking
Your opportunity to contact or stop parties
taking a „free ride‟ with your Brand
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
Collect
• Collecting online data & discussions• Different segments, communities and opinion leaders
• For all relevant sources…
• For all relevant topics…
Analyse
• Analyse relevance & sentiment• Volume & Sentiment of Brand can be measured
Consolidate
• Consolidate data into information for marketing• About opinions of your segments, brand experiences, customer service experiences, retail stores etc.
• From communities to individual opinions
• With dashboard analyses, datafeed or rapporting tools
Sentiment Tracking
Use the power of social media and easily integrate
results within your marketing department
© 2010 Face IT2U B.V.
Domain Tracking
Use & Misuse of your Brandname
in URL’s around the world
Logo Tracking
Use & Misuse of your Logo/Trademark
in webpages around the world
Sentiment Tracking
Tracking emotions, opinions, brand experience in Blogs/sites
Brand Assessment
Negative Positive
1-5 6-10
Online Brand Tracking
Different solutions in order to optimise
your marketing strategy
Merchandise TrackingTracing and stopping illegal
Merchandise sold through internet
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
Business issues Brand Use & Abuse
Our Detection & Solution Services
Brand Results & Reporting
Face IT2U organisation
Agenda
© 2010 Face IT2U B.V.
% usage old/new logo by licensed
dealers
% abuse of logo by 3rd parties
Monitoring of follow-up actions done
by management
# products with making use of Brand
name
Revenu impact of illegal merchandise
# stopped parties on eBay, Marktplaats
Which news sites are relevant
Which community / segment influences my
Brand the most
Who is the opinion leader within the community
What is my performance against competitor Brands
Which events are influencing the sentiment
Brand
usage
% abuse of Brand
with commercial goal
% traffic diversion
toward own
sites/content
Online Brand Tracking
Instandly increase your management insights
Domain
usage
Illegal
trade
Brand
experience
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.
2010 - Executive Summary
Presentation / Face IT2U
Online Brand Tracking
Added Value for your organisation
Marketing
Insights
• In… Dealernetwerk
• In… Concurrenten
• In… Doelgroep
• In… Merkbeleving
• In… Misbruik en gebruik van merk
• …
Effectiviteit organisatie
• Inzet Merk/Logo waar toegestaan
• Beperken illegale handel
• Beperken omzetderving
• Gericht Campaign management
Efficiency organisatie
• Inzet marketingbudget optimaliseren voor:
• Uitvoering Merkbeleid
• Communicatie met doelgroep
• Beperken concurrentie
• Besparen op Fte inzet
€Marketing
Insights
• In… Dealer network
• In… Competitors
• In… Target segment
• In… Brand experience
• In… Use & abuse of brand
• …
Organisational Effectivity
• Brand is correctly used
• No illegal merchandise
• Stop to revenu cannibalisation
• Focused campaign management
• Bechmarking to competitors
Efficiency Organisation
• Optimalisation in marketing & legal budget:
• Branding policy
• Communication with target segment
• No free riders
• Efficient use of Fte
• …
€
© 2010 Face IT2U B.V.
Interested?
info@faceit2u.com
www.faceit2u.com
2010 - Executive Summary
Presentation / Face IT2U © 2010 Face IT2U B.V.
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