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Simple presentation given at the Estonian Chamber of Commerce to Mediterranean organisations: to start discussion and workshop on website credibility, accessibility and content strategy.
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Eesti esimene internetiturunduse agentuurInternet Marketing
Export Marketing Online
KODA MED WORKSHOP
Eesti esimene internetiturunduse agentuurInternet Marketing
The Conversion Funnel
Eesti esimene internetiturunduse agentuurInternet Marketing
Visibility: SEO
80/20 rule applies.
Adwords is good test.
Adwords plus SEO = more than 100%.
Key factors: • Title.• URL.• Meta desc tag (to get the click).• Content - H tags, bold etc.• Links.• Sitemap.
Eesti esimene internetiturunduse agentuurInternet Marketing
Visibility: LinkedIn
Eesti esimene internetiturunduse agentuurInternet Marketing
Accessibility
• Technical• Cultural• Linguistic
Eesti esimene internetiturunduse agentuurInternet Marketing
Credibility is Essential
Credibility checklist and Source: Stanford University.
Eesti esimene internetiturunduse agentuurInternet Marketing
Usability: Tips for B2B Conversion MaximisationSix simple steps:• Answer prospects questions.• Facilitate scanning.• Make navigation obvious.• Speak your customers’ language.• Create intuitive forms.• Invest in usability testing.
Source: searchengineland.com.
Eesti esimene internetiturunduse agentuurInternet Marketing
Usability
Eesti esimene internetiturunduse agentuurInternet Marketing
Content is King
Eesti esimene internetiturunduse agentuurInternet Marketing
Analyse and Engage
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