EwA

INCREASING OUR REACH INCREASING OUR REACH

Make it stronger byMake it stronger by

Why to engage

How to engage

What activities

When to run

Why to engage

How to engage

What activities

When to run

WHY?

Enable more people to experience AIESEC

&&

To generate

PromotersPromoters

recommends AIESEC

A person who

ELDELDCustomersCustomers

ELDELDCustomersCustomers

A person who

takes an ELD programme

What What is engagementis engagement?

Touch PointTouch Point

ActionAction

FeelingsFeelingsFeelingsFeelings

I AIESEC

InfluencedInfluencedInfluencedInfluenced

I want to join AIESEC

You should

join AIESEC

PromoterPromoter CustomerCustomer

Touch points

Actions Feelings

Influenced

&&PromotersPromoters ELD CustomersELD CustomersELD CustomersELD Customers

Our Our Engagement Engagement

FunnelFunnel

How are we engaging young people??

ELDProgrammes

Y2B participant

directly drive ppl to ELD

TMP promotion

Inc. reputationAwards

Micro Xp

Public Relations

Marketing

Separate value proposition

to ELD

How are we engaging young people??

ELDProgrammes

REACH

Micro Xp PR

Relations

Marketing

Creating ELD Customers

Marketing

ELDProgrammes

Creating Promoters

Micro Xp

Associate member

ELDProgrammes

Creating Promoters

PRRead

showcasing impact campaign

ELDProgrammes

Creating Promoters

ELDProgrammes

Join AIESEC!

PrinciplesPrinciplesYoung people are introduced to Our Purpose and Our Values. Aligning with:

The Why, How & What of AIESEC (AIESEC Way)

AIESEC Values

understanding the value of AIESEC’s platform (societal impact, personal & professional dev, Int. experience, Global network).

providing value to the individual in the activity

Enabling the individual to contribute to AIESEC.

Brand

@ Values

WHY, HOW,

WHAT of AIESEC

Micro Xp

Public Relations

Marketing

Activities

Micro Experiences

Micro Xp

Associate Membership

Youth Empowerment

Provide a separate value proposition to ELD

Associate Membership

- No time - Lacks commitment- Want to get involved

Micro Xp

- Short-term volunteeringReception for EPs- 3 Leadership seminarsShort-term volunteer

Associate Membership

- Recommends AIESEC to his friends

Micro Xp

- Flo’s friends join AIESEC’s TMP program!!

Youth Empowerment

Micro XpAssociate

MembershipYouth

Empowerment

- Short term event/project volunteering- Specific need-based volunteering- Youth Leaders Council

- Youth to Leadership- Youth to Global Issues

- LEAD for externals - Global village- Y2B

TMP RECRUITMENTTMP RECRUITMENT

Multiple engagement

Reads about AIESEC in

Student magazine

Y2B Eventon campus

Attends an TMP Rec. session

Micro Xp

PR

Marketing

AIESEC Conversations

Social media impact campaign

Global Village

Overlapping Activities

Thank you!