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Vanessa describes the business models for branded content and content marketing
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Business Models of Content
Vanessa Stoykov
evolution media group @ceovanessa
BUSINESS MODELS OF CONTENT Content Marketing World Sydney 2013
Presentation by:
Vanessa Stoykov, Founder & CEO
Evolution Media Group
OUR CONTENT
BUSINESS MODEL
All intellectual property contained in this document remains the property © evolution media group 2013
THE CONTENT PREMISE IS JUST THE BEGINNING
For us, developing the content community is the first of many steps:
- Understanding the key issues and taking a 360 degree approach
- Creating revenue opportunities for both our partners and our business
along every step
- Aligning key drivers to ensure mutual outcomes
All intellectual property contained in this document remains the property © evolution media group 2013
THE REALITIES OF GROWING A BUSINESS
All intellectual property contained in this document remains the property © evolution media group 2013
REALITY CHECK
All intellectual property contained in this document remains the property © evolution media group 2013
MARKETPLACE
All intellectual property contained in this document remains the property © evolution media group 2013
VALUATOR
All intellectual property contained in this document remains the property © evolution media group 2013
EDUCATION
All intellectual property contained in this document remains the property © evolution media group 2013
LIVE EVENT
All intellectual property contained in this document remains the property © evolution media group 2013
THE MODEL
IN ACTION
All intellectual property contained in this document remains the property © evolution media group 2013
THE MODEL
IN ACTION
All intellectual property contained in this document remains the property © evolution media group 2013
THE MODEL
IN ACTION
All intellectual property contained in this document remains the property © evolution media group 2013
CONTENT THAT CREATES EDUCATIONAL OUTCOMES
All intellectual property contained in this document remains the property © evolution media group 2013
NO MORE PRACTICE KEY FACTS
After just over three years in market, the No More Practice platform has proven
its potential, delivering:
- 20,000 subscribers - >85% penetration of the professional audience
- A rapidly growing education offering with proprietary business
valuation tools
- A fully sold out live event series
- A transactional marketplace
- Sky Business distribution
All intellectual property contained in this document remains the property © evolution media group 2013
INSPIRING LEADERSHIP LIKE NEVER BEFORE
From web tv to channel 9 programming
All intellectual property contained in this document remains the property © evolution media group 2013
A CONTENT BUSINESS MODEL THAT IS DIVERSIFIED
Top tips to remember
- Find an issue that has not been explored in this way
- Identify a key audience and how to attract them
- Plan out how they idea can be extended
- Align with partners who have everything to gain
- Don’t try and just do the ‘cool stuff’ as there is so much competition
- Build it and they will come – be patient
All intellectual property contained in this document remains the property © evolution media group 2013
CONTACT DETAILS
Vanessa Stoykov, Founder & CEO Evolution Media Group
Tel: +61 2 8969 6077
Email: vstoykov@evolutionmedia.com.au
Twitter: @ceovanessa
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