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Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post. Right? Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers. Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth. Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.
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DEBUNKING SOCIAL MEDIA MYTHS @chiphanna | @balcomagency
@ryanjcormier | @ratiodigital
Social media is a hot topic. Unfortunately, there’s a lot of misinformation out there.
Ever heard someone say this?
• Social media is just for kids
• B2B customers aren’t using social media
• We know what the next big thing in social is
• It doesn’t matter when I respond, as long as I do
• Everyone sees every post I make for my client
• Social media is free
• There is no ROI in social media
• Social media doesn’t influence search rankings
• Social media is strictly about PR (or marketing/digital/etc.)
• I don’t have time to be on social media
• There’s a one-size-fits-all solution for social media
Myth: Social media is just for kids
Fact: Social media is not just for kids
Who’s using social media?
• 92% of people ages 18-29
• 73% of people ages 30-49
• 57% of people ages 50-64
• 38% of people ages 65+
– 18% of which do so daily
The only tools used more are email and search engines
Which sites are adults using?
• 1 in 6 use Pinterest
• 1 in 6 use Instagram
• 1 in 6 use Twitter
• 2 in 3 use Facebook
Myth: B2B customers aren’t using social media
Fact: B2B customers are using social media
“Social media has given the customers a voice. You must engage with them or soon become obsolete to them.”
- Kevin Espinosa, Social Media Manager | Caterpillar
• Social media helped over 56% of B2B marketers acquire new business partnerships
• Almost 60% saw improved search rankings
• 69% gained valuable market insight
Myth: We know what the next big thing in social is
Fact: Nobody knows what the next big thing is
Myth: It doesn’t matter when I respond, as long as I do
Fact: It does matter when you respond
Myth: Everyone sees every post I make for my client
Fact: very few of your fans see your posts
However, not all is lost
Myth: Social media is free
Fact: Social media is not free
• Social media requires time
• Time costs money
• Therefore, social media costs money
Myth: There is no ROI in social media
Fact: There is a ROI in social media
What’s the ROI on this?
Which traffic source would you prefer?
Myth: Social media doesn’t influence search rankings
Fact: Social media does influence search rankings
We literally had to add this yesterday
Myth: Social media is strictly about PR (or marketing/digital/etc.)
Fact: It all needs to be integrated
• Social media combines the best of PR, digital, marketing and advertising
• We need to work together to have success
• Why?
What are the best boots for fat calves?
Myth: I don’t have time to be on social media
Fact: you can’t afford not to be
Myth: There’s a one-size-fits-all solution for social
Fact: There’s not a one-size-fits-all solution for social
• It takes a lot of planning, work and dedication
• You have to be committed
• You can’t expect it to be free or easy
• Unfortunately, there’s no silver bullet
We’re curious – what myths have you heard?
Thank you!
Chip Hanna | @chiphanna
Balcom Agency | @balcomagency
Facebook.com/balcomagency
Ryan Cormier | @ryanjcormier
Ratio Digital | @ratiodigital
Facebook.com/ratiodigital
AAF Fort Worth | @aaffortworth
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