Event management3

Event Management

Planning

Tone of event Formal Informal

Theme: An event theme makes the message even more understandable, more memorable and more endearing.

Event Experience

Logistics

VenueRegistrationAtmosphereTreats and Refreshments

Marketing and PromoInvitationsPromotionsAmbianceSales

ProgramSequenceTechnical

FinanceSeed MoneyExpense MonitoringEVENT

EXPERIENCE

Logistics

Venue Who are to attend? How many? What is the

Objectives, Tone and Theme?

Indoor or outdoor Accessibility Safety and Security Ambience

F&B Cost Sanitation Ingress and Egress Local Laws Reservation Electricity Ventilation

Logistics

Registration How will the Participants sign up? On site Registration What will Happen when they arrive at the

event? Atmosphere

What will be the overall look and feel? Execution of décor, lay out, sounds,

tablescapes and even smell

Logistics

Treats and Refreshment Pluses that can make the guest enjoy

more the event? F&B Recreational activities?

Marketing and Promotions

Invitations First Impression counts Who to invite

Audience Speakers Sponsors Suppliers

How

Marketing and Promotions

Promotions How would you reach the target maket?

Theme Ambiance Sales

Ticket Sales? Policies o payment, collection, no show

and cancellation

Program

Sequence Speakers Talents Audio Visual

Presentation Script Host

Technical

Stage AV Equipment Projector Music Event Lay out

Finance and Admin

Seed Money Expenses Monitoring of funds

Contingency Planning

How will you manage the following: Objectives

Objectives not met Audience

Low attendance Overflow or over booked Audience walks out

Contingency Planning

Format Difficult or costly Does not appeal to target market

Venue Not available Power outage Weather

Contingency Planning

Invitation Delayed Release Low Response Rate

Registration Slow Registration process Lack of registration Materials Tickets?

Contingency Planning

Atmosphere Special effects do not function

Program Guest is not available on that date Goes overtime

Food Not enough

Crowd Control

Rules for the team

Punctuality Breaks Access Attire Bag Inspection Meals Cleanliness and Orders