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Presentation to the Professional Marketing Forum in Boston
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Establishing the Digital RelationshipDoug Cornelius
July 31, 2008
©2007. Goodwin Procter LLP
LibD/2129295
KMspace.blogspot.com
Expertise
Does 2.0 = KM?
Return on InvestmentSoftware Purchase $0
Marketing $0
Overall Cost = My Time
IT Support $0
Why I Blog
• Me
• Colleagues
• Loose Ties
• Expertise
When Do They Read?
Who Reads?
2006 2007 2008
• Is CRM Worth It? The Pros and Cons of Client Relationship Management
• LinkedIn to Facebook On My Blog: Social Media for Lawyers and Law Firm Staff
•EI Case study: Wiki versus DMS at Goodwin Procter
•Which Route?
•Wiki While You Work
2006 2007 2008•Closing Commercial Real Estate Financing
•Closing Commercial Real Estate Transactions
•The Search for Search
•Financing Your Acquisition and Construction
•Higher Productivity Increases the Bottom Line at Law Firms
•An Attorney's Perspective on Web 2.0 and Enterprise 2.0
•Deploying WorkSite 8.3 - Customer Case Study
•Serving Multiple Generations - The Role of Web 2.0 and Strategies for IT
•What Blogging Brings to Business
•Knowledge Management and Web 2.0
•Establishing the Digital Relationship
More about Doug:
• KMspace.blogspot.com
• Linkedin.com/in/dougcornelius
• Twitter.com/dougcornelius
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