Entrepreneur Exchange Talk (KL Jan '09)

From Start-up to IPO

Entrepreneur & Investor Exchange

Presented by

Bob Chua – CEO

Pulse Group PLC (Ticker: PGRP)

The Opportunity

Right Place Right Time

F2F

Pre-1980’s

Mass

Internet

Now

Permission + Engagement

Telephone

1980-2005

Interruption

Market Size - Globally

Source: ESOMAR Global Market Research Report 2008, page 7

Net growth rateGlobal market research turnover 2006(adjusted for inflation)

Market Size - Globally

Source: ESOMAR Global Market Research Report 2008, page 7

Market Size - Globally

Market Size - Globally

Source: ESOMAR Global Market Research Report 2008, page 7

Market Size - Globally

Market Size - Globally

Source: ESOMAR Global Market Research Report 2008, page 7

The Dream

The Dream

1. To revolutionize the industry

2. To plug a gap to an upcoming opportunity

3. To create one of the leading companies and brands in this space

4. To create jobs, wealth, and a sustainable business

5. To challenge ourselves (we like EXTREME!)

6. To innovate, transfer knowledge, and give back

7. To have fun along the way

8. To go Public! (this however is only the beginning….)

Research 2.0 Mediums

Research 2.0

www.planet-pulse.com

The Journey

The journey

• Where and how we started

Brain-fart!(May ‘05)

(May ‘06)

(May ‘07)

History – Staff and Revenue

• Staff strength and Revenue growth

Critical Success Factors

1. Exhaust cash from the 3F’s..Family, friends and fools

2. Build Cash-flow quickly

3. Hire only A-Players

4. Go global

5. Build a solid framework (accounting, legal, systems, IT, governance etc.)

6. Source external funding, but read that term-sheet carefully

7. Be a Brand Energizer aka.’Media Slut’

8. Protect your IP

9. Deliver Value

10.Move fast

2006

History – A New Brand World

2006 Trade Shows

ESOMAR WORLD CONGRESSThe Queen Elizaberth II Conference Centre, LondonSept 17 – 20

CASRO 31ST ANNUAL CONFERENCEClient Driven Change: How It Impact Our Business?The Ritz- Carlton, Marina Del Rey, Los Angeles, USAOct 18 – 20

2006 Events

OSIM Singapore Master 2006Laguna National Golf & Country ClubMarch 9-12, 2006

PULSE – DENTSU BRANDING SEMINAR 2006Kuala Lumpur

2006 Awards

MSC APICTA WINNERAsia Pacific ICT Awards for “Best Start-up Companies”

GOLDEN BULL AWARD Emerging SME’s

RED HERRING ASIA100 Finalist Winner for “Fastest Growing APAC Start-Up”

PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”

2006 PR

2007

2007 Trade Show

ESOMAR ASIA PACIFIC : NEW REALITIESShangri-La Hotel, Kuala Lumpur, MalaysiaMarch 12-14

MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPOSime Darby Convention Centre, Kuala Lumpur, MalaysiaApril 2 & 3

ARF 2007: RETHINKAnnual Convention & ExpoNew York Marriott Marquis, NYCApril 16 -18

CASRO : INTERNATIONAL RESEARCH CONFERENCE: APACThe Fairmont Hotel, San Francisco, USA April 25 & 26

2007 Trade Shows

ADASIA RESEARCH DAY SINGAPOREHotel Intercontinental SingaporeJune 21

ESOMAR CONGRESS : EXCELLENCE – 60 YEARSBerlin Intercontinental, GermanySeptember 16 - 19

AMA 2007: MARKETING RESEARCH CONFERENCEWynn Las Vegas Hotel, USASept 23 -26

CASRO 32ND ANNUAL CONFERENCE 2007Innovation Applied: Creative Approaches to Meet Clients and Market DemandsFour Seasons Resort Scottsdale, Arizona USA Oct 10 -12

AMSRS 2007 : NATIONAL CONFERENCEThe Changing Face of ResearchLuna Park, Sydney, AustraliaOct 24 - 26

ESOMAR: 2007 PANEL RESEARCHBuena Vista Palace, Orlando, Miami USAOct 28 - 30

ESOMAR: QUALITATIVE CONFERENCE & WORKSHOPCurrent and Emerging Trends in QualitativeHotel Lutetia, Paris, FranceNov 12 - 14

LONDON INSIGHT SHOW 2007Research Innovation AdvantageEarl Court London, UK Nov 20 - 21

2007 Trade Shows

2007 Events

PLANET PULSE REGIONAL TRAVEL SURVEYOne Utama Shopping Mall, MalaysiaOctober 25

PULSE COCKTAIL PARTYAn Evening with Pulse GroupLuna Bar, Pacific Regency Kuala Lumpur, MalaysiaMarch 13

2007 PR

2008

2008 Trade Shows

MRS ANNUAL CONFERENCE : THE GREAT DEBATESThe Riverbank Park Plaza, LondonMarch 18 & 19

ESOMAR ASIA PACIFICAsia Fast ForwardThe Ritz-Carlton Millenia, SingaporeApril 7 - 9

ADOI : SUPER “CEO” CONFERENCESime Darby Convention Centre, Kuala Lumpur, MalaysiaApril 10

CASRO INTERNATIONAL CONFERENCE 2007 : GLOBALNew York, USAMay 6 - 7

MRA 50TH ANNUAL CONFERENCENew YorkJune 4 - 5

CASRO 13TH ANNUAL TECHNOLOGY CONFERENCEMillenium Broadway Hotel, New YorkJune 26 - 27

ESOMAR CONGRESS 2008Montreal, CanadaSept 21 - 25

CASRO 33RD ANNUAL CONFERENCEThe Breakers, Palm BeachOct 15 - 17

2008 Trade Show

Thought Leadership

Pulse Online

Pulse Offline

Pulse Offline

milestones

Benefits/Culture

• Benefits

Competitive Salaries

Commissions Notebooks and Blackberries

Training

Exposure

Travel

Work with International ClientsHigh-talent pool

Pizza Wednesdays!

Pool Tables

Nice offices

Bonuses

Stock Options

Web 2.0

Web 2.0

• Web 2.0 Technology

Milestones

June 2005 Incorporation of Pulse BPO Sdn Bhd

Sydney office established

October 2005 MSC status obtained

July 2006 Finalist for the Red Herring 100 Asia 2006 awards,

and Golden Bull

October2006 Named as winner of APICTA award

February 2007 Secured venture capital funding from JAIC

March 2007 Established offices in London, NYC, Delhi and

Singapore

June 2008 IPO’d on London’s PLUS markets

Established Singapore Office

2009 Watch this space!

The Reality of starting-up in ‘09

Closing Thoughts

1. In every situation, opportunities exist. Find your niche

2. Seek ‘real’ Vs. ‘potential’ growth opportunities

3. Illustrate and deliver value. Consumers are much more sensitive

4. Leverage technology and innovate

5. Go for the ‘low hanging fruit’

6. Seek and tread carefully with external funding

7. Stay lean and hungry

8. Move fast

Thank You bob.chua@pulse-group.com