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Here is the presentation George Deeb, of Red Rocket Ventures and the Ensemble Alliance, made at Techweek Chicago 2014. It summarizes the plusses and minuses of Ensemble's "Startup Excubator" model vs. other accelerator programs. Here is a link to the matching video on YouTube: https://www.youtube.com/watch?v=yqBbjzUJqUc Here is a link to Ensemble website: http://EnsembleHQ.com.
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Problem #1STARTUPS DON’T FOCUS ON PROOF-OF-CONCEPT UNTIL
TOO LATEStartups focused on product, not proof-of-concept.Without proof-of-concept, there will be no venture capital interest.Startups typically don’t hire the marketing skills to achieve it.Marketing agencies are typically too expensive for startups.Startups don’t budget for proof-of-concept, and run out of cash.
CORRECTFOCUS
CURRENTFOCUS
CURRENT SOLUTIONS FOR STARTUPS HAVE INHERENT FLAWS
Startup Incubators carry a lot of dead weight with failing portfolio companies and provide guidance from financial investors. Startup accelerators are hard to get into, and are typically only12 weeks in length, designed for a very short stage of your growth. Co-location facilities simply provide you a desk, surrounded by uneducated peers in the same boat you are in. Startup universities teach digital marketing based on yesterday’s techniques, which are ever changing. Generalist marketing agencies are jacks of all trades and mastersof none, typically requiring big budgets. Venture capitalists typically take a big equity stake for simply writinga cash check, and don’t take a day-to-day role in driving growth.
Problem #2
AN EXPERT-POWERED, UP-TO-DATE SOLUTION IS NEEDED FOR ALL
Solution: The Excubator(A One-Stop “Digital Services Suite” of Award Winning
Experts)
Startups advisors, biz planners, shared executives– Over 500 startups served; Crains Tech 50; Mentor of Year
Web/mobile technology designers & developers– Award-winning best development shop in Chicago
SEO and PPC search marketing professionals– Driving 2x-3x ROI on your search marketing efforts
Social media marketing professionals– Lightbank-backed experts at building viral social followings
Public relations & communications professionals– Specialists in global media coverage for tech industry
A conduit to angel investors & venture capital– Large base of trusted relationships with key investors
Acceptance
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Duration
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Location
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Peers
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Current Expertise
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Business Focus
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
One-Stop Shop
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Who Does the Work
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
The Right Equity
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Brand Association
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Discounted Prices
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Odds of Success
INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
Downside of Excubator
MOST STARTUPS EXCUBATOR NEEDS
OUR CRASH COURSE FOR AN AFFORDABLE ONE-TIME COST OF $5,000
Our One-Day “Presto” Bootcamp
(For Do-It-Yourself Entrepreneurs)
For More Information
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