Employee wellness: Farce or untapped potential?

www.contextcommunication.comfran@contextcommunication.com@femelmed215.922.2525

Employee wellness: Farce or untapped potential?

Image: eatliver.com

PEBA Annual Forum, April 2011

Where’s the love?

It’s not for lack of

interest.

Image: Workforce Health Strategies: A multinational perspective, Towers Watson, April 2010

Priorities.

Or lack of proposals.

26% Plan to!

Doing it! (53%)

Plan to! (26%)

Image: Getty images

Enticing…

Motivating.

What gives?

Image: Getty images

And I don’t think you really do, either!

I don’t care!

How do we design for wellness?

Image: http://www.flickr.com/photos/cabeel/3943529840/

#1Personal

There are many layers of personal.

Image: Rob Kopf

Life stages.

Image: Rob Kopf

Health risks.

16%

16%

13%17%

17%

22%

Actionists TraditionalistsOn-demanders DisempoweredsNeophytes Apathetics

Image: Modified from Edelman

Healthprofile.

Tell my story.Image: Thomson Reuters

“Reducing copayments for high-value services may provide an alternative to…increasing patient cost-sharing.”

Remove barriers.

Flex with me.

#2Social

5 reasons.

• We live online• Influence• Socially involved

= engaged• Peer-to-peer

communication• Feedback loop

Help me connect, learn, share.

Help me have fun.

Test myself.

Find help.

Make a difference.

#3Mobile

Give me tools.

Image: Healthymagination

“Information has become portable, personalized and participatory.

“Once someone has a mobile device, they’re more likely to use the internet

to gather information, share what they find and create new content.”

Susannah Fox, Pew

Give me power.

#4Emotional

Ease my mind.

#5Financial

82% of employees are unsure about meeting retirement goals.

15% of plan sponsors believe employees will be ready for retirement.

Reduce my worries.

#6Environmental

Nudge me.

#7Political

Affect my world.

Studies, sites, bloggers and more:

• Working Well: A global survey of health promotion and workplace wellness strategies (Buck)

• Towers Watson twin study: Employee perspectives on health care• MetLife Study of Global Health & Wellness• MetLife 9th Annual Study of Employee Benefit Trends• APA’s Stress in America Study, 2010• Gallup-Healthways Partnership• Edelman Health Engagement Barometer• Pew Internet & American Life Project, Susannah Fox, @susannahfox• BJ Fogg, http://bit.ly/i2uxKE• MobiHealthNews• Jane Sarasohn-Kahn, healthpopuli.com, @healthythinker• CoHealth community, freerangecomm.com/cohealth• County Health Rankings• More links: freerangecomm.com/links

www.contextcommunication.comfran@contextcommunication.com@femelmed215.922.2525