Emma Jones, Enterprise Nation/Bitsy, BIG Jelly 25th March 2011

Emma Jones Enterprise Nation

1. The Idea

2. Planning

3. Sales & Marketing

4. Outsourcing

5. Go Global

How to be a player

• Reasons to Go Global

• Fear: To trade successfully overseas, I first have to trade in my own market for yearsReality: 64% of businesses surveyed & profiled went global within 2 years 

• Fear: It will cost me a lot of money to become a global businessReality: None of the companies profiled spent a penny, dime or yen on purposefully attracting their first overseas order

• Fear: I won’t convert one international sale into lots more salesReality: 78% of survey respondents believe international sales will increase over the next 12 months.

Bring down the barriers

Step one: research

• Reactive

• Pro-active

• Government support

Step two: promote

• Embrace the web

• Press releases and events

• Government support

Step three: sell

• Via your own website

• Via other online platforms

• Accepting payments

Step four: deliver

• Product

• Documentation

• Customer service

Step five: go local

• Website localisation

• Local look

• Visit

Enterprise Nation

www.enterprisenation.com@emmaljones