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RADIO TUK TUKAUTO ON CALL
(24 X 7) GURGAON
THE NEED
The main key behind launching this service is non availability of safe & reasonable transport to pick from
doorstep for local user in gurgaon. People in Gurgaon face problems when travelling
by ordinary transport:1. Have to bargain on rates.
2.Faulty billing (without / tampered meter).
3.Unreliable drivers.4.Refusal of service.5.Safety concerns.
Need: A safe, reliable, hassle-free, easy-to-access and affordable transport service
for local gurgaon users.
BUSINESS MODEL
1. The company owns the vehicle & drivers has to pay daily subscription fees in lieu of the vehicle.
2. The driver has to follow the rules & regulation abide by the company.
3. The driver has to provide quality service to the clients.
4. The company awards the drivers performing best.
CURRENT SCALE
The company currently owns a fleet of 100 hi-tech tuk tuks
fitted with GPS, panic button,
mobile charger and auto fuel cut-off system.
FUTURE VISION FOR SCALING UP
The company plans to expand the business to other
cities.
ENVIRONMENTAL AND SOCIAL BENEFITS OF OUR SERVICE
The Radio Tuk Tuk was greeted by the gurgaon population for
starting this service as it is first service launched in the city
which was lacking up of such basic need .
OUR PROPOSAL
We have launched Radio Tuk Tuk (Auto On Call) service in Gurgaon, Haryana, India
with the following features:1. Availability: Initially in one city with a
fleet of 100 vehicles and then to expand to other cities.
2.Convenience: Book through Website, SMS, Phone-call.
3.Price: Rate at par cheaper than ordinary taxi/auto rate.
4.Reliable Billing: Tamper-proof meters, point to point billing.
5.Safety & Security: Trained drivers, Safety devices, Panic Buttons, fuel cut & regular
monitoring from base station via GPS.6.Enhanced Customer Experience:
Delighting the customer.
CUSTOMER SEGMENT
Our Customers Segment – Common Man, middle
class & upper class customers are availing the
facility on regular uses. Our Customers – Any
Person needs to go railway station, bus station, Metro
stations or anywhere within city limits.
THE COMPETITION
Existing Radio Cabs:Refusal by radio taxis for short distance.On ground level, we are serving the last
milestone.Competition
Ordinary Auto Rickshaw :1. More safety and security
2. Ease of booking3. Pick up from your address
4. Transparency and uniformity of billing (Point to Point charges)
Car Rental Services:Less charges than car rental service provider
(which charge garage to garage)More safety and security
Faster response time as compared to car rental services
Transparency and uniformity of billing
MARKET & INDUSTRY
Market: People in Gurgaon who want to avail taxi services
locally but have been refused by service providers.
Industry: The Radio Auto Rickshaw industry is currently
in an ascent stage and has presence in a few of the cities
in India.
SULABH MEHRA (FOUNDER OF RADIO
TUK TUK) VIEWS
“Inability of taxis and autos to provide service for local commuting at door step.
Radio Tuk Tuk is a common man’s radio cab”-Sulabh Mehra (Head Operations,
Radio Tuk Tuk)
RadioTukTuk.flv
TARGETS
1. Initial Target Segment : Lower segment & Middle Class
customers.2.Growth:With the economy on the upswing, this segment is increasingly demanding auto
services that are easily available, are hassle-free, have reliable
metering and are safe.3. Target: To meet the current
demand.
CRITICAL SUCCESS FACTORS
High utilization rate of the fleetAbility to increase revenue
from auto servicesAbility to increase revenue
from advertisementsAbility to drive down
operational costs by leveraging technology
Ability to expand rapidly to other cities
CHALLENGES AND BARRIERS
State policies for radio auto rickshaws could be a hindrance to expansion plans
(We are trying to serve the gurgaon population till airports & railway station in
delhi).
Adequate funding is required for expansion plans.
Managing the drivers attitude/discipline through training is crucial for growth
Ability to manage legal issues in case of accidents is vital.
THANKS
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