eMarketing Connected Services Summary v1

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eMarketingConnectedWho we are and what we do

Who Are eMarketing Connected?• We help customers navigate the rapidly changing complex

multi-channel online environment

• Our expertise helps customers focus on what makes a difference and make better online decisions

• We help customers define and implement a strategy that delivers results across web, email, social media and mobile.

Strategic Planning

What Do We Do – Services OverviewStrategy & Best Practice in Online Marketing for Web, Email, Social Media and Mobile

Strategic Analysis & Insights

Strategy Delivery Performance Management & Optimisation

Inhouse Training

• Research• Benchmarking• Competitor Landscape• Identify Threats & Opportunities

• Digital strategy definition• Roadmap from objectives through to actions• KPI Setting

• RFI/P/Q• Vendor assessment• Brief definition• Vendor Management• Program & Project Support• Subject Matter Expertise

• Establish reporting structures• Ongoing optimisation• Strategic insights & recommendations

• Formal training programs• Coaching/on the job training• Executive briefings• Voice of the Online Customer workshops• Roundtables

Experience - SummaryGlobal Brands, Multi-Nationals andNational Organisations across:• Telecommunications,• Financial Services,• Not For Profit Organisations, • Energy & Utilities, • Retail Banking

Strategic Projects include:• Digital Operating Model & Processes• Digital UX, Creative & Content Strategy• Digital and Competitive Benchmarking• Online Communications Benchmarking• eBilling Migration Strategy

• Digital Tender Preparation & Vendor Assessment

• Digital Competence Development Program

• Executive Workshops

Other – What else do we do?

Public Training, Events & Workshops• Half day to multiple day training• Round table meetings, workshops and briefings

covering all key disciplines from social media, web and email

Online Member based website• Designed to provide online marketing strategy,

best practice and market information. • Industry Reports, White Papers, Best Practice

Guides, Templates

Industry Research, Case Studies and White Papers

Industry Research• Beyond The Basics – Why Australia’s Largest Retailers Are

Losing The Online Battle

Case Studies• How Are Ubank Using Social Media • How Are Bing Lee Using Social Media• Tapit NFC Mobile Marketing• Pygg Social Transactions

Whitepapers• Measuring The Value of Social Media• How Australian Brands Are Using Social Media• How Australian Brands Are Using Facebook

Press CoverageMarketing magazine

Inside Retail

Sydney Morning Herald

BNET Podcast

Our CommentaryAustralian Direct Marketing Association

ArticlesRuby Connections - Westpac

Articles

Contact Us

Web: www.eMarketingConnected.com.au Email: admin@eMarketingConnected.com.auPhone: 1300 366 385

Find Us on:

Serviceswww.eMarketingConnected.com.au