Effectively Leveraging Social Media into Your Business Strategy

YOUR BUSINESS STRATEGY + SOCIAL MEDIA

Hitting for the Cycle

September 14, 2012

SINK ORSWIM

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Asking Smarter Questions

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DEFINING YOUR SOCIAL STRATEGY

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Up To Bat

DON’T GET OVERWHELMED, LET THE DATA DICTATE

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1

“When you’re in a slump, it’s almost as if you look out at the field and it’s one big glove.” - Rick Maksian

PICKING THE RIGHT PLATFORM

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2UNDERSTAND THE VALUE OF RESEARCH

PICKING THE RIGHT PLATFORM

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3KNOW YOUR RESOURCES, SCALABILITY IS KEY

PICKING THE RIGHT PLATFORM

LET THE DATA DICTATE

CREATING THE RIGHT CONTENT8

1LEVERAGE INSIGHTS2REVISE + REFINE3 “Baseball is the only field of endeavor

where a man can succeed 3 out of 10 times and be considered a good performer .” - Ted Williams

MEASURING YOUR SOCIAL SUCCESS

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Scoring the Game

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HOW SUCCESS IS MEASURED11

COMMUNITY GROWTH1 2 ENGAGEMENT

3 KPIs 4 RETURN ON INVESTMENT

“Baseball is an island of activity, a midst, a sea of statistics.” - Author Unknown

NAVIGATING THE SEA OF DATA12

DEFINE KEYMETRICS1TRACK MESSAGES + KEY METRICS TOGETHER2UTILIZE AVAILABLE ANALYTICS 3

SOCIAL PLATFORMS AS A LISTENING TOOL

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Review the Stats

CONTINUOUSLY GATHERINSIGHTS

LISTENING THROUGH SOCIAL14

1CONTINUOUSLY EVALUATE THE CONVERSATIONS

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SOCIAL WILL BECOME THE FIRST STOP

THE IMPORTANCE OF 1:1 COMMUNICATION15

1ADDRESS ISSUES + CONCERNS AS THEY ARISE

2 “Things could be worse, suppose your errors were counted and published everyday like those of a baseball player.” - Author Unknown

THE NEED FOR A GOLDEN GLOVE

THE IMPORTANCE OF 1:1 COMMUNICATION16

COVERING THE BASES17

DEFINE YOURSTRATEGY1MEASURE YOUR SUCCESS2UTILIZE SOCIAL AS A LISTENING TOOL3

QUESTIONS?

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WILL YOU SINK OR SWIM?19

Check out the entire Series at

sinkorswim.askingsmarterquestions.com

THANK YOU

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Steve Parker, Jr. Co-Founder + Managing Partnersparker@levelwing.com | +1 843 631 4587askingsmarterquestions.com | levelwing.com

APPENDIX

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ACHIEVE WHAT COULD BE TM

Industry Leading Digital Marketing Solutions

Levelwing creates digital marketing solutions, mining and analyzing data to help businesses market and operate with greater CLARITY + PROFITABILITY.

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GLOBAL REACH We currently serve clients throughout North

America, Europe, China and Japan

UNIQUE APPROACH Levelwing is the leader in digital marketing

solutions with data mining and analytics at the core

MEASURED SUCCESS Levelwing has experienced 40 consecutive

quarters of growth with industry leading client satisfaction results

FULLY INTEGRATED We employ a matrix organization of nearly 60

marketers, analytics design experts, statisticians, researchers and creatives

WE ARE LEVELWING23

OUR SERVICES

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HOW WE OPERATE

INTELLIGENCE

TECHNOLOGYSTRATEGYAnalytics Dashboard | Analytics Implementation

| Database DevelopmentBrand Development + Creative | Digital Media + Marketing | Online Reputation Management |

Social Communication

Competitive Insights | Data Enrichment | Operational Efficiency | Price Sensitivity

| ROI Analysis | Analytics Solutions | Data Knowledge Management | Research

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Our BUSINESS INTELLIGENCE SOLUTIONS help organizations understand consumer brand perception, gain competitive information and uncover real opportunities to improve organizational and operational efficiencies.

WE BELIEVE in informed, evidence-based decision-making, only made possible by complex and comprehensive data collection + analysis.

INTELLIGENCE IS AT OUR CORE

Competitive Insights | Data Enrichment | Operational Efficiency | Price Sensitivity

Analysis | ROI Analysis | Analytics Solutions | Data Knowledge Management

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AN INFORMED STRATEGY

Levelwing is here to not only help you develop the ‘Big Idea,’ but also to provide the Tactical Roadmap and EVALUATION PLAN.

A comprehensive and data-driven Digital Strategy will outline a thoughtful strategy including necessary goals and tactics and will determine how to effectively QUANTIFY SUCCESS.

Brand Development + Creative | Digital Media + Marketing | Online Reputation Management | Social Communication

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Our customized ANALYTICS TECHNOLOGY SOLUTIONS give you an in-depth, behind the scenes look at your business initiatives, aggregating and making sense of the wealth of data that helps to uncover hidden trends and actionable insights.

Data. It’s the foundation of everything we do.

CUSTOM TECHNOLOGY FOUNDATIONS

Analytics Dashboard | Analytics Implementation | Database Development

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OUR BELIEFS

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The Right Data Changes Everything

Marketing Budgets Should Be Smaller, Not Larger

Accountability is Essential

Success Should Pay For Itself

Leverage Existing Demand First

OUR BELIEFS30

We use data to illuminate all facets of your business. You’ll sell more and enjoy greater cost-efficiency.

More importantly, you’ll operate your business more PROFITABLY.

THE RIGHT DATA CHANGES EVERYTHING31

Bigger is not necessarily better.

We believe by holding media and ideas accountable through advanced analytics, you can do MORE with LESS.

MARKETING BUDGETS SHOULD BE SMALLER, NOT LARGER

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We measure and create insights based on what’s important, not just metrics that are easy to calculate.

We create real ACCOUNTABILITY.

ACCOUNTABILITY IS ESSENTIAL33

An understanding of Return on Investment leads to marketing efforts that are more than just an expense line item.

We build SELF-FUNDING initiatives.

SUCCESS SHOULD PAY FOR ITSELF34

A demand-driven strategy creates media efficiency and greater profitability by focusing on existing IN-MARKET PURCHASERS.

AWARENESS

INTEREST

CONSIDERATION

PURCHASE

LEVERAGE EXISTING DEMAND FIRST35