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Managing the blog editorial process: A guide to navigating blog editorial management with editorial guidelines, vetting guest contributors, and why building community with your writers is important.
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Manage blogs big and small
Since becoming Managing Editor, SEJ page views up 35% and visits up 45%
Regular contributor myself
Creative Writing/English degree; Journalism background
Basics for Editors
Editorial Guidelines
Guest Writers Engagement
Building
• WordPress or CMS knowledge• HTML/PHP for text-based editing, formatting, and
SEO• Good sense of organization/project management:
ToDoist Asana Basecamp
And finally….
Basic Editor Necessities
Your blog reputation is shaped on what you expect out of your writers. People usually try to push the envelope– set boundaries* Know what your audience expects out of you Read all the competitors you can: BlogLovin’, Feedly
Shaping Your Editorial Guidelines
Grammar/Spelling SEO Best Practices: Alt
tags, formatting, headers Linking Practices
• Set a self promotional linking policy
• Require links to back up argumentative posts
Photo Attribution SEJ’s Editorial Guidelines:http://goo.gl/b7Ynjm
They require a link up front Say anything about “trading links” Grammar/spelling is terrible Industry doesn’t match Don’t have any applicable writing samples They look fake* Extra Hardcore: Their website and social media is
terrible
They look like a real person in their photo and on social media Pitch you applicable ideas Already attach an article thats well-written Seem genuinely interested in growing themselves but contributing to the industry Extra hardcore: They address you by name*
Set deadlines or story assignments Get writers to agree to a weekly or monthly post to keep commitment high Motivate writers with rewards* Give thoughtful feedback*: if writers know you spent the time, they will too Build them up: Comment, share, and interact on social media
Writer Motivation & Engagement
Know when to hire editors and writers
Shape your Editorial Guidelines to keep everyone on the same page
Build engagement with writers- make them more than just content
Key Takeaways
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