Ecommerce trends 2013 (English version)

Ecommerce trends 2013!3 trends shaping a 4th

Mark Lewis!

Digital strategy & concept development!

twitter.com/mmark!

Omnichannel!

Digital decision power!

80% use the internet for research and purchase 71% want digital content in-store 65% research online and purchase in shop 40% research in shop and purchase online 24% use 3 channels

Cross-channel shopping journeys involving mobile devices rose on average by 20 percent from last year.

Cisco study

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Ubiquitous!

10-15% of global internet traffic is mobile 1 in 3 research on mobile in-store Smartphones influence 5% of retail sales in USA SoMoLo ”2nd screen”

Online offline!

What do others say?!

Ratings & reviews influence purchases Social media is important for awareness

Effective content?!

Big data!

”Big” data!

Track all touch points Analyse user journey and need Consolidate data sources cross channels Use internal data to enhance experience!

Segmentation!

Segmentation = conversion!!

Increases converstion rate More parameters give better conversion

Personalisation!

What I didnʼt know I wanted!

2 in 3 wants personalised experience Opt-in / opt-out

Experience!

Customer experience!

Market differentiation Customer loyality Additional sales Cross-sales Reduced price sensitivity Word of mouth!