Earned vs. SpurnedThe Market Correction in Brand Communications
Digital MarketingAntony Mayfield25 April 2012
@amayfield | @brilliantnoise
We live in an age of reason.
In what year did seeing a doctor improve your chances of living?
You might as well have visited a witch doctor
Experts fumble in the darkness
EconomistsRegulatorsCommentatorsAnalysts
A funnel thinghappened...
Twisting spending& thinking
The dark matter ofmetrics
The correction starts at 20%
Marketing by management consultant
How tochallenge conventions
Customer experiencemodels
Now is a good moment to challenge convention
Ta-dah!
Further Reading and notes at:
@amayfieldbrilliantnoise.com