E edge what it's all about

What It’s All About

The real estate industry’s first and onlycomplete lead-to-close agent business solution.

eEdge includes:•lead management•contact management•marketing library•paperless transaction system

eEdge is…

Life today…

Contact Management

System

Marketing Design System

MLS

Greensheet

Agent Lead System

KW Lead System

3RD Party Lead Systems

IDX

Email

zipForm®

How much is it costing you?

67% of industry leadsgo unanswered

The ATC masterminded a solution…

We need our systems to flow

together…

We need our systems to flow

together…

All of the solutions are different and overwhelming…

All of the solutions are different and overwhelming…

There’s nothing comprehensive…There’s nothing

comprehensive…

We are all using different tools…We are all using different tools…

… and eEdge was born!

A single, integrated system that does business the way you do business.

myT

rans

actio

ns myLeads

myMarketing

myContacts

Life with eEdge

Life with eEdge

myContacts

$myTransactionsmyMarketing

Sally Seller registers on your site.

myLeads

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Immediately after Sally registers…1. She is added to myLeads.

Sally Seller

Welcome, Shannon Shimabukuro in Market Center #2342

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Alert!Immediately after Sally registers…1. She is added to myLeads.2. You receive a “New Lead” alert. You have a new lead!

Name: Sally Seller

Action: Use the initial contact wizard.

Log in to myLeads to review.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Immediately after Sally registers…1. She is added to myLeads.2. You receive a “New Lead” alert.3. myLeads automatically sends

Sally a welcome email, customized by you.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Click the linkin alert to view

Sally’s information

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Engage Sally usingpre-defined templates:•Initial contact email•Seller’s Market Report

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

All of Sally’s information, activity and your communication with her is stored in myContacts.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Drop Sally intoan automated

8 x 8 seller campaign

Sally’s contact information

automatically filled into all marketing pieces

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

You get the listing appointment!

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Sally’s information automatically filled in

from myContacts

Prepare for the appointment. 1.Print and hand-deliver pre-listing presentation from myMarketing.2.Print listing presentation from myMarketing.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Start a listing loop1.Create listing loop in myTransactions.Listing

Loop

You

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Start a listing loop1.Create listing loop in myTransactions.2.Add listing agreement form to the listing loop.

Sally’s information automatically filled in

from myContacts

You

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Sally electronically signs the listing agreement at

the appointment. Contract is stored in the

listing loop.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Listing Loop

Sally is added to the loop in myTransactions.

You Sally Seller

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Once Sally’s property is listed, create listing package using myMarketing.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

BONUS—You get a buyer lead from one of the manysources where Sally’s property is marketed

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Sally can view a market report for her property on your website.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

A buyer wants to make an offer!

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Listing Loop

Buyer’s Agent

Invite the buyer’s agent into the loop to submit the offer.

You Sally Seller

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Listing Loop

Buyer’s Agent

Beth Buyer

The buyer’s agent invites his client into the loop. You Sally Seller

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Beth Buyer electronically signs the contract to purchase.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

You help Sally counter the offer online.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Beth Buyer accepts terms and electronically signs.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Buyer’s Agent

Beth Buyer

The completed contract to purchase is stored in

the listing loop.You Sally Seller

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

You facilitate signatures on all remaining

contracts.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Listing Loop

Buyer’s Agent

Beth Buyer

Close the loop and submit for disbursement

authorization!You Sally Seller

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

The property closes through myTransactions.

All parties in loop have access to information pertinent to

them for 7 years.

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Stay in touch!

Drop Sally into a 33 Touch campaign for past

clients

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

Leverage your “Just Sold” postcards to generate

more leads!

Life with eEdge

myLeads myContacts

$myTransactionsmyMarketing

How much will eEdge save YOU?

eEdge Rollout Schedule

myTransactions Rollout ScheduleRegion Month Region Month

Carolinas January Oklahoma JuneMaryland and D.C. March Greater Pa. JuneTexas South March Greater Heartland JuneUtah March New York/Tri-State JuneVirginia March Northwest JulySoutheast April Mid-America JulyMichigan & Northern Ohio

April Southwest July

Upstate N.Y./Manhattan April New England JulyCanada* April North Central JulyTexas North & New Mexico

May Calif. Northern and Hawaii

August

Ohio Valley May Calif. Inland Empire AugustFlorida-North May Calif. Southern AugustFlorida-South May Calif. Central Southern AugustGulf States May Calif. L.A. Coastal SeptemberColorado June Calif. Westside September

* Pending Canada Masterminds

Learn More at Family Reunion 2011• eEdge Booth

• Breakout Sessions– eEdge: What It’s All About– eEdge myContacts: That Was Easy!– eEdge myLeads: Lead Management & Conversion– eEdge myTransactions: The Electronic Transaction– eEdge myMarketing: Bring a Method to Your Marketing Madness– eEdge: The Value Proposition

• Hands-on Technology Training– eEdge: Build Your Database– eEdge: myTransactions– eEdge: Kick-off Your 33 Touch Campaign

More Educational Resources & Support• Ongoing agent training webinars

• “eEdge: What It’s All About” presentation

• “KW eEdge” page on Facebook

• Phone support

• mykw.kw.com/eEdge

If you have questions…1. Consult FAQ on

mykw.kw.com/eedge

2. If you don’t find an answer, email your question to: eEdge@kw.com

eEdge—The Power to Produce

Everything you need to facilitate your 80% in a faster, easier way

Leve

rage Leads

Listings

Your Business is Your Databasem

yTra

nsac

tions m

yLeads

myMarketing

myContacts