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E-CRM and E-mail Marketing as marketing tools. Email Marketing is still one of the top tools to keep in contact with your customers, yet companies need accurate data to facilitate relevant messages at the right time for user's need.
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Group E
E-CRM and E-Mail Marketing
Agenda
• CRM Evolution
• E-CRM: V-CRM and M-CRM
• Success Stories
• Push Strategy vs. Pull Strategy
• E-mail Marketing:
Immortal marketing tool
E- CRM• Managing
relationships+ Information Technology
• The right topic, in the right amount, and at the right time that fits the customer’s specific needs.
It is about…
Attracting, maintaining and
enhancing customer
relationships to market them on one-to-one basis
Digital channels offers unique and positive experiences ->
not transactions
Highly interactive: Allows to respond directly to any customer’s requests or
problems
Birth of v-CRM creating sinergies: virtual/physical ->wider consumer
base
m-CRM higher flexibilitySuccess Story: Finnair
Pull vs Push strategy
Through crowdsourcing, social media and networks
E-CRM SegmentationPoints mean Prizes Customer Perks
3 tiers of loyaltyGold/Silver/
Bronze
One size fits all
E-CRM/M-CRM Success Stories
Pampers http://www.pampers.co.uk/en_GB/home
Finnair http://www.youtube.com/watch?v=FffdJJ0_1iM
What is Email Marketing?
• Marketers are being faced with using new marketing tools and communication channels… aligned with the evolution of marketing trends
• DEBATE whether email marketing is to come to an end or not?
92%of All
Marketers Employ Email
Marketing
Good or Bad?
What’s GOOD about Email Marketing?
• Highly targeted• Immediate• Measurable• Reach • Cost Effective
What’s BAD about Email Marketing?
• Brand Damage
• Flood and Spam Email
The Optimal Implementation?
Planning Management
Testing and
TrackingMeasurement
Best Implementation
Email MarketingGuru’s say…
http://www.youtube.com/watch?v=yFrNOXioDRk&feature=related
Thank you!!!!
Igor Artemiev Ahmet Giray Kai Ting Hsu
Farah Hudhud Carina Rial Gondar
Virginia Rios Lourens Verweij
Maria Alejandra Zapata
Group E
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