Dublin web summit 2011 - Email for sales and marketing

Automating Sales & Marketing

@AlanORourke

Email Is DEAD!

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@AlanORourke

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@AlanORourke

Per Subscriber

Email ROI =

Capture Subscribers EVERYWHERE

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01.

@AlanORourke

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@AlanORourke

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@AlanORourke

Tell Subscribers you are NOT DEAD

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02.

@AlanORourke

Short & sweet

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Ask Subscribers to BUY STUFF

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03.

@AlanORourke

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@AlanORourke

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@AlanORourke

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@AlanORourke

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@AlanORourke

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@AlanORourke

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@AlanORourke

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@AlanORourke

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@AlanORourke

€10Cost

€1000Income

Econsultancy

survey in early 2011 placed email ROI second, just behind organic SEO

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@AlanORourke

Stalk your Subscribers

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04.

@AlanORourke

Automate

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05.

@AlanORourke

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@AlanORourke

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Remarketing

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06.

@AlanORourke

87% of consumers abandon carts

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@AlanORourke

…75% say they will return to complete the purchase

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Source: Silverpop

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Download & Print www.toddle.com/stuff

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Alan O’Rourke

@alanorourke

www.linkedin.com/in/spoiltchild

Toddle.com/stuff

www.facebook.com/ORourke.Alan