Drupagora 2014 - Introduction a Drupal et positionnement face aux competiteurs

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Cyril Reinhard EMEA Product Marketing Director @cyrilCR, cyril.reinhard@acquia.com

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The Digital World is going faster…

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We’r  in the Age of the Customer

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1989 Version 1 of GPL

Yesterday, +35 years ago… Free / Open1980 Xerox

1980 GNU project

1983 GNU : Linux 1985 FSF

Before 1980

1991 GNU/Linux

1998 Open Source Initiative

1980 Open source Mvt

FOSS Free Open Source Solutions

2000 Dorp/Drop

2001 Drupal

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Free as in Freedom !• Freedom 0: The freedom to run the program for any purpose.• Freedom 1: The freedom to study how the program works,

and change it to make it do what you wish.• Freedom 2: The freedom to redistribute copies so you can

help your neighbor.• Freedom 3: The freedom to improve the program, and

release your improvements (and modified versions in general) to the public, so that the whole community benefits.

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100% free Drupal began and still lives as a 100% free and open source community

project. Drupal is fully customizable, no vendor lock-in.

34,000+code contributors worldwide

2% of the web

1m+ users on Drupal.org

Drupal and Open Source

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A little that grew, Form Drop to Drupal

1990  Internet

1995  Amazon

2004  Facebook

1998  Google  Search

2006  Twitter

2008  Spotify

2011  Google+

2003  Skype  iTunes

2005    YouTube

2009  GoogleDoc

2001  Wikipedia

2010  Instagram

2007  Kindle

2007  iPhone

2006  HTC  

Samsung

2001/2  Nokia,    Sagem

2008  Blackberry  Android

2010  Windows  Phone

2001  Notion  Tablette  

MS

fin  2009  iPad

2001  iPod

2004  iPod  mini

2002  Meetic

2001  Vente-­‐privee

2007  Zynga

2011  EyeEm

2009  Foursquare  

2008  DropBox

2010  Pinterest

2003  Linkedin

2007  Acquia

2000  Drupal

2011  Drupal  7

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Now & Tomorrow : Digital World is going faster and faster…

SOCIAL NETWORKSMARTPHONE

TABLET

INTERNET

PAAS/SAASCONNECTED TV

RADIO

GAME CONSOLE

By PatrickSmithPhotography

CLOUD

SMART WATCH

GAMIFICATION

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In 2020, 50 billions  

Of connected devices  (Orange sources)

By PatrickSmithPhotography

The World change…

BE AGILE : We are in connected world…

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BE MOBILE : Think Mobile First and build cross-canal experiences

▪ Flickr : By heαrtbreaker

In 2014, most of Internet access come from Mobile devices

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Great !I like that, I recommend you……

I like the FranceTV Tour de France Multi-cast

The support is bad !

Too bad ! .

Oh this product is fatastic !!.

 Woah  !

The user is a “ConsumActor”

+1.7b people are using Social Network

BE SOCIAL : Users are your best brand Ambassadors !

Fantastic!

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77%+ of the Web sites are not using Personalization !

BE PERSONALIZED : People want to be the “one” !

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Deliver The right content

To The right

user

on The right channel

at The right

time

“Omnipresent / Omnichannel” all is question of Personalization

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User Generated Content

SEO

Email

Analytics Marketing Automation

Personalization Multi-channel

Rich Media

CRM

… so best digital experience combine content, community and Commerce...

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Drupal allows you to build your Digital Platform

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Drupal is an open source tool for

managing digital experiences

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Why do tech teams choose Drupal?

The cleanest data modeling you’ll ever meet12 Rapid prototyping and release

3 Re-usable configuration & features

4 Security and control

5 A global talent and support ecosystem

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The cleanest data modeling you’ll ever meet

1

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The content challenge• Legacy systems aren’t architected

for content re-use

• Today’s experience requirements are seamless across devices and channels

• This requires more efficient data modeling and content creation solutions

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Proprietary system content approach

Structure-first Front Page Full Page

example.com

Your mental site map

news

about

sports

masthead

politics

contact

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Drupal’s approach: Content-first

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Drupal’s approach: Content-first

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Drupal’s approach: Content-first

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Drupal’s approach: Content-first

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Drupal’s approach: Content-first

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Write once, use anywhere

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Displayed anywhere, any wayResponsive out-of-the box, but flexible enough to also create mobile apps

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Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours.34M

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MOBILE FIRST

Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia

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What does this mean?

Boundless Content • Drupal content is atomized for

re-use

• This helps you architect for the future of experience delivery

• Drupal’s data model supports delivering experiences to today’s and tomorrow’s digital consumers

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Rapid prototyping and release

2

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Assembling digital experiencesNodes

Title Author

Published

Content Type

Image Title Description

Rights Owner

Title Author

Link

Fields Views

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With Drupal you assemble

Drupal core Contributed Modules

Distributions

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Start near the finish line: Modules

COMMERCE Drupal Commerce Ubercart Amazon Pay Recurly BitPay

SOCIAL INTEGRATION Share This Facebook OAuth Twitter Google Plus One Button Flickr

MARKETING INTEGRATION Acquia Lift Connector Salesforce Suite Convio Integration Google Analytics

MULTIMEDIA Media Embedded Media Field FileField Sources Views Slideshow

PUBLISHING Pathauto WYSIWYG Webform Panels Metatag Internationalization

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Start near the finish line: Distributions

Distributions

Core APIs

Admin Backend

Data Model Permissions

Commerce Kickstart (Drupal for Online Business)

Contrib WYSIWYG

Media Salesforce integration

Views Webform

Drupal Commerce Organic Groups

Open Atrium (Drupal for Collaborative

Teams)

Drupal Commons (Drupal for Online

Communities)

OpenPublish (Drupal for Online News)

OpenPublic (Drupal for Governments)

Open Outreach (Drupal for Non-Profts)

ELMS (Drupal for Schools)

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Pfizer: 30% faster time-to-market

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Unique digital experiences built on a common Drupal platform – empower store managers to localize each store site340

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Timex 2012These are our products !

Timex 2013This is your life.

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Timex in 2013: “This is your life.”

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Drupal reduces complexity

Why Drupal? Open, flexible architecture

Supports wide range of site types Repeatable deployment patterns

Enables effective shared services model between IT & marketing

Community sites

Product sites

Corporate site

Other sites

Marketing microsites[ External Websites ]

8 9

7 6

14

5

15

1

13

2

4 3

10 11 12

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Which leads enterprises to standardizeCompany Initial Drupal Sites Platform Standard

Chapstick.comAdvil.com

Robitussin.com80+ other brand and mobile sites

Drupal selected as Web CMS standard for Pfizer Consumer division

NBC.comMSNBC.com

NBCOlympics.com22 Brands in Total

Drupal selected as the standard on the NBCU Publisher 7 Platform, Acquia Elite

Support and Cloud used for all Drupal sites

NASCAR Driver Gauge siteCNN GO Asia

PGA.comNCAA.comNBC.com

Drupal is standard for all brand properties, except CNN.com

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Global talent and support ecosystem

5

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Based on a pace of innovation from a 34,000+ strong developer community

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Train

Develop

Integrate

Design

Launch

Support &Iterate

Supported by a global commercial community that mitigates risk and ensures success.

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Drupal /vs/ Competitors

Drupal & Acquia best Open source solution #1 Open Source Model #2 Biggest Community #3 Analysis & reports positioning #4 Support and ecosystem #5 Project size

Drupal & Acquia best WEM solution #1 Analysis & report #2 Costs #3 Support et ecosystem #4 Perennity/ References #5 Flexibility / Integration

Why Drupal is the best solution to build your Digital Platform !

①Why Drupal is better the leader of WCM Open Source Solutions?

5 reasons why Drupal is the best Open Source WCM Solution

#1 Open Source Model #2 Community Size #3 Analysis & reports positionning #4 Support and ecosystem #5 Project size

3

#1 – Open Source Model

Totally Open

Free distribution

Community

© tu-8 - fotolia.com

Open SaaS

4

#2 – Community size / Activities

✓1 Million+ members

✓30 000+ developers

✓25 000+ Modules

✓Worldwide resources

© Song Heming - fotolia.com

5

#3 – Analysis & reports

Gartner - Magic Quadrant

Forrester Wave

Smile – CMS white Paper

© Daniel Ernst - fotolia.com

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#4 – Support and Ecosystem

Support 24/7Worldwilde Support

Consulting and Expertise

Largest Partner ecosystem

Hosting / Cloud

© twobee - fotolia.com

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#5 - Project size

✓Enterprise project (size)

✓Enterprise references

✓Digital plateform

✓content, community, commerce

②Objectively, Why Drupal is better than software solution to build your Digital Experience plateform ?

5 reasons why Drupal is better than all software solutions to build your Digital Experience platform ?

2

#1 Analysis & report

#2 Costs

#3 Support et ecosystem

#4 References

#5 Integration

3

#1 – Analysis & reports

5

#2 - Cost

Ownership cost

Integration cost

Extension Cost

AGILE

600+ websites 60% reduction in cost 30% faster time to market

500+ Warner Music Group artist websites, 3 site templates, total creative freedom

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#3 – Support and ecosystem

Community

Support 24/7, Worldwide

Technical Account Manager

Professional Services

Dedicated Cloud

460M Hits to grammy.comon night of award show

Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours.80M

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#4 - References

Enterprise

Solution / Open Source

References Worldwilde

No lock-in

© pict rider - fotolia.com

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#5 – Flexibility and Integration

Agility

Flexibility

Evolutivity

© MAXFX - fotolia.com

In this world where everything is accelerating, where everything goes faster!

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Digital transformation is real

• Organizations are reinventing business models, putting digital at the center of their business.

• Organizations are seeking new technology that supports this transformative vision.

• Drupal is the platform to support digital transformation both today and in the future.

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Conclusion : Digital transformation is real

Drupal is the platform to support digital transformation both today and in the

future.