Dreams&Fears | TedX 2013

HERMAN TOCH | TEDXBrainport | JUNE 2013

PROBABLY HE FOOLED US ON MANY OCCASIONS WITH HIS STORIES

Isn’t it time to ask ourselves some very fundamental questions?Isn’t it time we take responsibility for solving the problems we helped creating?

ISN’T IT TIME WE SHAPE BRANDS AGAIN THAT WE ARE PROUD OF?

Not only because of their profit or their market share but also because of what they stand for

OUR BRANDS HAVE BECOME IRRELEVANT FOR CONSUMERS!WE ARE ON THE OTHER SIDE OF THE FENCE

BE ON THESAME SIDEOF THE FENCE?DO YOU REALLY CARE ABOUT ME?DO YOU REALLY TRY TO MAKE THINGS BETTER FOR ME?CAN I REALLY TRUST YOU?DO YOU REALLY TRY TO MAKE MY WORLD A BETTER PLACE?DO I GET A VOICE?

THE FUTURE IS…A WORLD INTRANSFORMATION

ON OUR WAY TO A NEW WORLD

TIME

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PRESENT WORLD REALITY NEW WORLD REALITY

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OLD WORLD TRANSITION PHASE NEW WORLD

NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE

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ELOOKING FOR A NEWORGANZING IDEA

THE GOOD LIFE ?

NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE

‘A NEW WORLD’ GENERATIONOF MARKETEERS CREATING‘NEW WORLD COMPANIES’

THE PURPOSE OF YOUR BUSINESSProfit maximization?

CREATING REASONS FORPEOPLE TO BE HAPPY

The purpose of business is the business of purpose

Profit is a reward forwhat we do and why wedo the things we do.

GO FOR HAPPY PROFIT

+2 = happy profit = Purpose & Principle driven, inspiring people in their search for the good life, the issues are an opportunity, companies are integral part of society

+1 = good profit = take responsibility for the issues.Positive on People & Planet

- 1 = bad profit = short term profit maximalization, the costs are socialized, no attention given to the issues we create

+2 = happy profit = Purpose & Principle driven, inspiring people in their search for the good life, the issues are an opportunity, companies are integral part of society

+1 = good profit = take responsibility for the issues.Positive on People & Planet

- 1 = bad profit = short term profit maximalization, the costs are socialized, no attention given to the issues we create

ProfitOptimisation

Please share the idea of happy profitgoforhappyprofit.com

= sustainable profit = creating brands and companies we are proud of= help creating a better world

give your dollar toa project building

happy profit

MAKINGTHE FUTURE …