Dr Amantha Imber's BRW Most Innovative Companies keynote

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In this presentation, Dr Amantha Imber shares the three critical reasons of why your company needs to innovate, and several tips for driving innovation using scientifically proven methods.

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Innovation survivor: How to outwit, outthink, and outlast your competition.

Dr Amantha Imber

@amantha

bad innovation

the butter stick

the boyfriend arm pillow

the baby mop

bad innovation

Why should you innovate?

1. To grow.

2. To not die

3. To be involved in awesomeness

So, how do you get

better at it?

21

22

Organisational Psychology

Consumer Psychologist

Science-based innovation

what sh*ts you?

OptimisationOptimisationMeasurement

(quantifying your innovation efforts)

Communication (turning innovation into a habit

and keeping it top of mind)

Positioning (being a thought leader on

innovation)

GraduationGraduationResources

(allocating time, money, and other things to drive innovation)

Strategy (aligning innovation with organisational strategy)

Roles (driving motivation through job

definition and focus)

FoundationFoundationProcess

(the pathway from mission to market)

Climate (employee perceptions of the

organisation)

Capability (skill building for innovation)

StructureStructure LeadershipLeadership PeoplePeople

Inventium’s Innovation Framework

Build your foundation(and stop being so bloody

tactical)

Stop playing it safe

2m x 2m x 15m

361

50 (out of

14,000) Zolochiv

Stop playing it safe

When do you make most of your important decisions at work?

Decision Fatigue

The more decisions you make over a

day, the worse the

quality.

Decision Fatigue leads to taking the “easy way out”.

Never make big decisions after

lunch.

Your prescription...

3. Plug in your LEGO brick.

1. Tell someone.

2. Benchmark yourself.

www.inventium.com.au

amantha@inventium.com.au

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