Dots 2015 - Adam Morgan, eatbigfish

DOTS 2015 #dotsconf @eatbigfish

Transforming Limitations Into Possibilities, And Why It's Everyone’s BusinessAdam Morgan

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

The limitation is the impetus for a better outcome

DOTS 2015 #dotsconf @eatbigfish

1.Propelling QuestionsA different way to frame the challenge

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

A BEAUTIFUL CONSTRAINT:  How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business

@eatbigfish

“If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you

don’t have references for.

To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and

optimistic, and you don’t see those in combination very often”

Jonathan Ive

DOTS 2015 #dotsconf @eatbigfish

2.Can if…  

A different way to find solutions

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

3.Create Abundance A different way to think about resources

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

A BEAUTIFUL CONSTRAINT:  How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business

@eatbigfish

‘Entrepreneurship is the pursuit of opportunity beyond resources controlled’

Professor Howard Stevenson, HBS

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

Transforming constraintsThree key capabilities to develop• Asking Propelling Questions• Can-If solution cultures• Creating Abundance and Disciplined Resourcefulness

DOTS 2015 #dotsconf @eatbigfish

Why might this capability be important to us?

• Answering the questions we want to ask of ourselves

• Answering the questions our consumers are starting to ask of us

DOTS 2015 #dotsconf @eatbigfish

Cross platform mobile messaging…for free

DOTS 2015 #dotsconf @eatbigfish

The latest fashion… at disposable prices

DOTS 2015 #dotsconf @eatbigfish

Good value, fast food

DOTS 2015 #dotsconf @eatbigfish

Good value, fast food …with a side of sustainability

DOTS 2015 #dotsconf @eatbigfish

The latest smart phone …but no contract

DOTS 2015 #dotsconf @eatbigfish

DOTS 2015 #dotsconf @eatbigfish

Uber’s Children

DOTS 2015 #dotsconf @eatbigfish

Two questions to leave you with1. How do we need to transform ourselves to be the darling of Uber’s

Children?

2. How can our apparent constraints make that transformation more, rather than less beautiful?

DOTS 2015 #dotsconf @eatbigfish