Don't Wait for a Redesign: Improve Your User Experience Now

2010 Technology Conference & Expo

Don’t Wait for a Redesign: Improve Your User Experience Now

Amy Knox & Dina Lewis, CAEDecember 14, 10:30 a.m.

Agenda

• Assess

• Tweak

• Repeat

• Quick Site Evaluations

Assess

• Site Analytics

• Usability Testing

• Content Strategy

Assess – Analytics

CrazyEgg

Segments

Mobile Users

Google Analytics blog 11/30/10

Assess - Analytics

Usability Testing

Read the books

Test with Online Tools

Conduct an Expert Review

Professional Testing with Morae

Professional Eyetracking

Usability TestingTree Testing• Does navigation make

sense to users?• Test existing or proposed

navigation

• $109 / month; $990 / year• Quick & easy to implement• Participants don’t need special

software• Online & available 24/7• Immediate, real-time results

Sample tree testTreejack

Usability Testing

Attention Analysis• What do users see on

your site?• Use on design comps or

screen shots of live site

• $5 per image; Free preview• Submit images, get responses• Fast turn-around• No recruiting requiredFeng-Gui

Usability TestingRemote Asynchronous

Usability Testing• Can users accomplish the

key tasks on our site?• Your users on your site!

• $350 per test• Participants don’t need special

software• Online & available 24/7• Immediate, real-time resultsLoop11

Usability Testing

Live Usability Testing• Can users accomplish

key tasks on our site?• Quickly ID problem

areas

• $1,495 license• Mobile lab• Real users, real-time results

Content Strategy

Learn • Plan • Create • Govern

• Scannable • Plain language• Call to action• Keywords• Think mobile

Tweak

• Inform

• Invite

• Gather feedback

Tweak - Forms

The $300 Million ButtonHow Changing a Button Increased a Site's Annual Revenues by $300 Million

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Check OutFirst time customers

Returning customers

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Check Out [New & Improved]First time customers

Returning customers

You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. …

Repeat

Site evaluation checklist

• General• Navigation • Content is employed effectively• Design does not impede usability• Site Search• Forms • Advanced

Contact InformationAmy KnoxInformation Architect & User Experience ConsultantBeaconfire ConsultingPhone: 703-894.0080 ext 248Email: amy.knox@beaconfire.comWebsite: www.beaconfire.comTwitter: amyk1203

Dina Lewis, CAEPresidentDistilled Logic, LLCPhone: 202-320-3060Email: dina@distilledlogic.netWebsite: www.distilledlogic.netTwitter: dinalew