Don't Pursue Sustainable Practices for 'Green' for the Environment, do it for the...

Who is this guy?

MILLENNIALI am a

YOUR FUTURE CUSTOMER

I am

21 - 34 YEARS OLD

80 MILLION

1.4 TRILLION $

GOLF

13%

MILLENNIALRUNNING

29%

50 < 40GOLFERS

2020 = 50%WORKFORCEMILLENNIAL

2025 = 75%

“The best time to

plant a tree was 20 years

ago, the second best time is NOW!”

36 - 4915 years

Years Old

7 hrs/day

45%

76%KNOWin the

68%

40%

59%

54%

not just millennials...

55% 67%

will spend more

work forwant to

sustainable company

sustainability

?

buzzwordsHATE i

GREEN

CARBON NEUTRAL

FluffEmpty

vaguedreamy

NEVER DEFINED

SUSTAINABLE=

ECONOMIC

ENVIRONMENTAL+

SOCIETY+

SUSTAINABLE

ECONOMIC+

ENVIRONMENT

=SOCIETY

+TECHNOLOGY

?

=The conversation needs to change from ‘Green’ to

‘GREEN’

SUSTAINABLE

ECONOMIC

VS.

46 mpg

21 mpg

Driven: 91,000Gallons Saved: 2353Money Saved: $7,530

= $

efficiency

margins are

LED Solar Thermal

Energy Efficiency Audit

Technology

50,000 GAL/DAY

WASTE WATER

3,000 TRUCKS/YEAR

“It’s a hell of a lot of trucks and a hell of a lot of money”

-Leon Sharyon,Lagunitas

CFO

BIG DATA

What are you tracking?

2012: 43.9 M gallons2014: 34.6 M gallons

Less Water = Less Money

AND...

California DROUGHT1. Better prepared for drought2. Less affected by water restrictions3. Looked good to the community

Social

Treat employees well.

Be active in community.

Solve community wide probelms.

$11 K

We care.

member celebrity

Team Building

Member

CSRCorporate Social Responsibility

Lifesytle

the way in which a person or group lives.

synonyms: way of life, way of living

/’lif,stil/

noun

THEWHY

SocialClub

Responsibilty

9.3M gallons of water

saved

LEDs lowered emissions

Community Volunteers

Fundraisers

@nuszkarcz(a millenial and your future customer)