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BAD and White Sum
maryMission Statement
TargetProductsLogisticsSupliersLocationWarehouseCostsCompetitorsMarketing Future Plan
BAD and White Intro
Due to the amazing rocket in chinese economy we think it is a good opportunity to enter in this emerging market.
BAD line will try to introduce sliding sports culture for chinese people (they suffer a lack of hobbies for their free time)
White line will try to standarise the same fashion style all around the country (chinese people are more and more aware of fashion nowadays)
Panda Logo : According to chinese tradition, also all sucessful brands are based on animals
BAD and White
Mission statem
ent
•Mission : We are a spanish clothing brand founded in 2012 in China with two main goals: Introduce the triple «S» urbanwear (Surf, Skate, Snow) and unify a general fashion for the multitude.
•Vision: We want to be a reference in the fashion sector in China. We also want to be the pioneers in the skate, surf and snow sector. By 2015 be want to open our own shops (10 in total)
•Values: oEthics: - No infant workforce
- Environmentally friendly bags - Treat workforce as family
oQuality: Medium qualityoPrice: Low/Medium (Affordable)oServices: Best internet service with good customer service.oDesign: Our designer´s department is very important working with freelance coolhunters
White line (target)
• Male and Female lines• From 16 to 50 years old• Sensitive to latest fashion trends• Price conscious• From casual clothing to formal style
BAD line (target)
• Young people (both genders)• Middle income level• Triple «S» : Skate, Snow & Surf• Sports appasionates• Adventurous: Seeking new
challenges• Self-improvement
BAD line (products)
• Hoddies • Pants• Shirts• T-shirts• Caps • Beanies• Shoes • Complements
Skateboard decks Surfboards Snowboards Supplier : (Europa Importación)
• They make all kind of clothes with our designs• Excellent quality/price • To distribute from the center to the south• They work with many brands• They are trustful and reliable
BAD
and White Suppliers
Rocky GaoTel: 86-51265293533Fax: 86-51265164362Mobile Phone: 86(0)13812691416Mailbox: rocky@well-apparel.com
Suzhou Well Apparel Corp
• They make all kind of clothes with our designs• Excellent materials • To distribute from the center to the north• They have some products that Suzhou don´t• Reliable
BAD and White Suppliers
Tianjin Franchel Garments Company
Limited
Contact Address :C4-414 Shi Dai Ao ChengCommercial Square Binshui West RoadTianjinChinaContact Person : Andrew ChenPhone : +86-22-5811 2600Fax : +86-22-5811 2606
Headquearters & Warehouse in Suzhou:
– Only 1 ½ hours from Shanghai – Shanghai´s special economy treaties (less taxes)– It´s a midpoint from our shops– Our main supplier is also in Suzhou– China´s midpoint for a quick distribution– Very good transport infrastructures
BAD and White Location
Warehouse in Tianjin:
– Only 2 hours from Beijing– Beijing´s special economy treaties (less taxes)– It´s a midpoint from our north customers– Our second supplier is also in Tianjin– Cheaper than Beijing
BAD and White Location
BAD and White Logistics
Raw Materials
Suppliers
Wholesaler
Logistics
Storage
Manufacturing
Website
Shops
Customers
BAD and White W
arehouse
- Big Warehouse-Need to stock most part of our production-Concentration of sales in certain moments
• Reception• Organization• Picking• Packaging• Distribution
REGULATION STORE
• Avoiding stocks at the factory• Output flow to large customers• Full trailer and palletized inputs and outputs
• Distribute our products from Suzhou and Tianjin to our main customers.
BAD and White Logistics
WHY Agility ?
Agility is one of the world’s leading providers of integrated logistics with more than 22,000 employees in over 500 offices and 100 countries.
Recognized brand that assure us reliability Logistics capabilities for warehousing and distribution worldwide They adapt to our needs, personal service.
Asia+65.6463.9868asia@agilitylogistics.com Tarek Sultan
BAD and White Logistics
CENTRALIZATION
+ Lower safety stock+ Lower fixed costs+ Economies of scale- Higher distribution costs- May become too large for efective management
INTERNATIONAL MANAGEMENT (Future)
Standarized Intermodal Container
• USA• Europe• South America
BAD and White W
orkforce Organigram
a
5 freelance coolhunters around the world in:
- New York-Milán -Londres-Bali-California
BAD and White W
orkforce & Fixed Costs
STAFF Nº Salary (rmb/year) Total RMB
Secretary / Customer service 2 40,000 80,000
Programmers 3 50,000 150,000
Designers 4 50,000 200,000
Accountant 1 60,000 60,000
Sales Men 6 30,000 180,000 + % sales
Visual Merchandiser 1 30,000 30,000 + incentiv.
Warehouse Managers 2 60,000 120,000
Warehouse Workers (10x2x2) 40 25,000 1,000,000
HQ + Warehouse Suzhou 1500 18 RMB / m2 (x12) 324,000
Warehouse Tianjin 1000 15 RMB / m2 (x12) 180,000
Marketing budget 1 500,000 500,000
TOTAL 2,824,000 RMB
• We buy directly from our suppliers the product already done after a hard bargaining process including economies of scale.
BAD and White Product´s CostsSample in RMB:
PRODUCT COST PRICE SELL PRICE MARGIN
T-SHIRT 10 40 30
POLO 15 50 35
JEANS 25 75 50
SK8 DECK 50 120 70
HODDIE 20 60 40
CAP 8 30 22
SHOES 40 100 60
* Prices including transport costs
BAD and White Breakeven Point
236,000 RMB Fixed Cost + 100,000 Variable costs________________________________________ = 1
336,000 RMB Total Sales
• TOTAL FIXED COSTS: 2,324,000 rmb / 12 Months: 194,000 aprx
• We have an aproximate margin of 336%.
So with a sale of aprox. 336,000 RMB between our wide range of products we cover our costs. From that number of sales on we begin to have profit.
We expect looses the first two years due to high marketing investments, and from the third year on a yearly benefit of about 1,5 million RMB.
BAD Marketing Creation of championships
Presence in X-Games Partnership with Red-Bull Alana´s Blanchard sponshorship Viral Videos with Go Pro´s from our supporters Create a whole Community (Tribe) with the help of social networks.
White Marketing Catwalks in important cities
Gerard´s Piqué Sponsorship ( FC Barcelona Player) Viral Video on main giant screens in city centres Promotions in Social Networks (Prices, discounts…) Billboards on Bus stops TV advertisement
CHINA FIREWALL
• Open 10 own shops in: Shenyang, Dalian, Beijing, Tianjin, Qingdao, Suzhou, Shanghai, Nanjing, Shenzhen, Guangzhou
• Open our market and distribute to USA, South America and Europe with the same logisitcs company:
Warehouses in California, Germany and Brezil
BAD and White Future Plans
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